Cashing Out Your Hidden Business Assets

Your successful baby and maternity retail company is more than just your most valuable capital asset—it represents the realization of your dream. During the start-up and growth stages, enhanc-ing your firm’s productivity was your primary goal. Now that you’ve decided to sell your com-pany and retire, your primary goal is to extract maximum value from the business you’ve worked hard to build. Unfortunately, too many exiting entrepreneurs (as well as their legal, financial and business advisors) leave too much cash behind because they fail to recognize the enormous value hidden within one of their most overlooked and underutilized business assets.

No gain is so certain as that which proceeds from the economical use of what you already have.
~Latin Proverb~

Increasing Competition to Sell
Due to the aging of the baby boomers, we are at the precipice of the largest business transition in history, with millions of entrepreneurs seeking to monetize business equity. Deloitte & Touche recently reported that, “71% of small and mid-sized enterprise owners plan to exit their busi-nesses within the next ten years.” (1) Because only 30% of family businesses survive to the second generation and just 15% survive to the third (2), most companies are sold, and if a sale isn’t possi-ble, closed. With so many companies up for sale at the same time, the increasing competition to sell demands innovative asset leveraging strategies to capture optimum value as well as create more cash with which to expedite a sale.

Your Hidden Business Assets
Throughout the business cycle, companies purchase numerous business life insurance policies for risk management, employee benefit and investment purposes. Examples include policies funding buy/sell agreements, key-person policies, split-dollar policies, policies securing business loans, policies funding retirement and employee benefit plans and estate liquidity and equaliza-tion policies. Traditionally considered inflexible assets with little liquidity, they have long been viewed as necessary yet unrecoverable expenses.

When a company is up for sale, some of these life contracts may become obsolete because the reasons for their purchase are no longer relevant. And after a company is sold, additional busi-ness life policies may outlive their usefulness.

Historically, exiting entrepreneurs faced limited disposition options when their changing needs rendered their business life policies unnecessary: allowing the policy to lapse, thereby forfeiting the value of all premiums paid or surrendering the policy to the original insurance carrier for its cash surrender value, an amount which doesn’t reflect its true value.

Today, there is another option. You can use an innovative asset optimization technique—a life settlement—to convert the hidden value in qualified business life insurance contracts to signifi-cant immediate cash, providing a much higher return on your investment.

What is a life settlement?
A life settlement is the sale of a life insurance policy to an institutional investor for a cash pay-ment that is greater than the policy’s cash surrender value. The platform for the life settlement industry was created in 1911 by virtue of Grigsby v. Russell (3). In this seminal case, the US Su-preme Court declared insurance policies to be personal property and freely assignable, thereby granting a policyholder the right to transfer ownership to others.

With a life settlement, when your no longer needed term or cash value business life policies are sold for the highest quality institutional offer, you receive a lump-sum cash payment which can be used for any purpose, including facilitating the sale of your company for the desired price and on favorable terms.

An Entrepreneurial Tale
A 69-year old principal of a successful maternity retail company owned a $1,000,000 key-person term policy (no cash surrender value). Seeking to sell her firm, this entrepreneur received no of-fers that she felt were adequate for achieving her retirement and legacy goals. Unfortunately, her legal, financial and business advisors were unaware of the enormous value hidden within this business term policy, believing that it was worthless due to having -0- cash redemption value.

Instead of lapsing the policy and receiving no return on the premiums she had paid for many years, this owner sold her policy to institutional investors and received an unexpected cash wind-fall of $200,000.

By coordinating the sale of her company with the sale of her obsolete key-person policy, this happy entrepreneur was able to sell her company quickly at a reduced all-cash price because the life settlement proceeds provided the money she needed to fill the gap between his original sell-ing price and the offers from buyers.

Life Settlement Basics
Although life settlement viability is determined on a case-by-case basis, with all transactions subject to relevant legal requirements and underwriting authorization, the general purchasing pa-rameters are: the insured is 65 or older, the policy’s death benefit is $250,000 or more, and the policy has been in force at least 2 years.

Unlike applying for life insurance, no medical exams or extensive interviews are required. The underwriting process involves only paperwork, such as your life insurance policy and in-force ledger as well as your medical records, which are necessary to verify the specifics of your insur-ance and health. Furthermore, there are no appraisal, application or processing fees.

Large portfolios of life policies are purchased by institutional investors seeking predictable non-market correlated returns based on the future value of policy proceeds. In 2006, corporate money managers invested $10-$15 billion in life settlements (4) - more money than in the previous seven years combined - because they are increasingly interested in purchasing pools of life policies to diversify their portfolios into alternative investments.

End of a Monopsony
Imagine a world where you were only permitted to sell your house back to the builder, your automobile back to the dealer and your stocks back to the issuing corporation. This is what a world without secondary markets would look like, and this is the world that life insurance poli-cyholders have traditionally encountered.

Before the emergence of the secondary life insurance market in the late 1990s, the originating insurer was the only potential purchaser for your expendable business life insurance contracts, thereby restricting your policy disposition options to receiving an artificially low cash redemp-tion value. Because the insurance companies set the re-purchase price, policyholders traditionally received little economic value from their superfluous life contracts, on average just 4% of the policy’s facevalue (5).

Fortunately, the life settlement industry has replaced this monopsony (an anti-competitive market situation in which a seller is only permitted to sell to one buyer) with a free market alternative wherein companies competitively bid to acquire the rights and obligations in your dispensable business life policies. This vibrant marketplace enables you to retrieve the fair market value from these otherwise illiquid business assets. With the average life settlement payout today being 20- 25% of the face value (6), a life settlement can be an effective tool for liberating substantial liquid-ity hidden within a dormant business asset.

Caveats
Although selling your obsolete business life policies in the secondary life insurance market can be profitable, navigating the labyrinthine life settlement marketplace can be challenging. The nascent life settlement industry, in general, lacks ample due diligence and transparency as well as knowledge of and services responsive to the unique needs of retiring entrepreneurs in the process of selling their companies.

Safeguarding your privacy, securing the highest quality institutional offer and coordinating the sale of your unnecessary business life policies with the sale of your company demands special-ized advisory skills in business life insurance, exit planning and life settlements. Working with an independent advisor who has expertise in these disciplines is the key to a successful, efficient transaction.

Get Your Deal Done
Every day, retiring business owners frustrated by inadequate purchasing offers for their firms unknowingly discard valuable capital assets by cash surrendering and lapsing their no longer needed business life policis. Selling these hidden business assets can be the answer to easily getting your deal done.

Editorial provided by Rhona Sacks, an attorney and business coach, is the founder and president of Legal Life Settle-ments, a mergers and acquisitions advisory company specializing in helping retiring business owners extract maximum value from their hidden business assets. Legal Life Settlements is the only firm in the life settlement industry exclusively dedicated to serving the unique needs of exit-ing entrepreneurs. For more information or to receive a copy of the article, “10 Tips for Optimiz-ing Your Life,” please call (650) 581-1596 or visit www.legallifesettlements.com

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