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Modern Day Postcard Marketing
by Bob Leduc
Postcards are one of the most effective marketing tools you can use to
generate website traffic or sales leads.
Postcards are not new - and they may not be very exciting. But they really
work ...especially if you follow these 6 proven postcard marketing tactics.
Decide what you want your postcards to accomplish. Most marketers use
postcards to attract new customers. But you can also use them for other
purposes such as generating repeat sales or cultivating customer loyalty.
Also, decide what you want the recipients of your postcards to do. For
example, do you want them to visit your website, pick up the phone to
call you, come into your store ...or something else?
If you want postcards to generate repeat sales, you already have the
mailing list - your customers. But if you want postcards to attract
new customers, you need to get a mailing list. Fortunately, there are
high-quality mailing lists available that can deliver your sales message
directly to your best prospects.
For example, get a list of prospects who previously requested information
about (or bought) products similar to those you sell ...or a list of
subscribers to publications read by prospects in your targeted market.
You can get these and other high-quality lists from most mailing list
brokers.
People like friendly messages. They don’t like advertising. Take
advantage of this by designing your postcard to look at first glance
like a message from a friend instead of like an ad in a magazine. It
produces a pleasant emotional reaction from readers and increases the
number of replies you get.
For example, use the same typestyle and layout you would use for a personal
note to a friend. Include a date at the top and a sender’s name
at the bottom. Avoid borders, graphics and other design features often
used in advertising.
Provide a reason for those who read your postcard to take action - now.
Don’t let them put your postcard aside for later action. They’ll
get involved in other activities and forget all about it.
For example, offer the reader a discounted price, a special bonus or
some other benefit if they reply by a deadline.
Use real postage stamps on your postcards. It produces more replies
than imprinting the postage. You can send postcards by First Class Mail
in the US for only 24 cents if you make them at least 3 1/2 by 5 inches
but no larger than 4 1/4 by 6 inches.
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Mail your postcards so they are likely to arrive on Tuesday or Wednesday.
The volume of mail delivered on those days is usually light and your
postcards will not have to compete with a lot of other mail delivered
at the same time.
Controlling the delivery day of your postcards is easy if you use First
Class Mail. Just allow 2 to 3 days for delivery - depending on how far
they have to go. That’s the normal delivery time for First Class
Mail in the US.
Postcards have been around for a long time ...but they have become a
highly-effective modern-day marketing tool. Follow these 6 proven postcard
marketing tactics and you will generate a flood of traffic to your website,
a steady flow of sales leads or any other sales activity you want.
Bob Leduc spent 20 years helping businesses like yours
find new customers and increase sales. He just released a New Edition
of his manual, How To Build Your Small Business Fast With Simple Postcards
...and launched *BizTips from Bob*, a newsletter to help small businesses
grow and prosper. You’ll find his low-cost marketing methods at:
http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las
Vegas, NV or write Bob Leduc, PO Box 750128, Las Vegas, NV 89136. Copyright
2006 Bob Leduc. http://BobLeduc.com
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