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 Santa Maria, CA—Due to recent concerns over the toxicity of plastic baby bottles, industry leader Prince Lionheart has released an innovative new product, Prince Lionheart's Silicone Baby Bottles – the world's first silicone baby bottle for a safer way to feed baby.
"Prince Lionheart created a new feeding line using silicone, a natural substance that contains no chemicals and is 100% safe for babies," said Kelly Griffiths, President and CEO of Prince Lionheart. "Now, parents who are concerned about the health of their babies have a safe and natural alternative to plastic baby bottles."
According to a report released by a coalition of scientists and environmental-health advocacy groups, common baby bottles sold across North America contain "very significant" levels of bisphenol A (or BPA), Phtalates, lead, and PVC, chemicals linked to infertility, obesity, diabetes, thyroid disease, breast cancer, prostate cancer and respiratory complications. These chemicals have turned up in harmful levels in popular baby bottles sold throughout the U.S. and Canada including Avent, Dr. Brown's, Evenflo, Gerber, and Platex.
Unlike most of their plastic counterparts, Prince Lionheart's Silicone Baby Bottles contain NO Bisphenol A, Phthalates, PVC, or lead, and are heat-resistant, microwavable, shatterproof and dishwasher safe. The plastic ring, plug and cap contain no polycarbonates and are food grade, FDA approved to provide the safest feeding experience for Baby.
Prince Lionheart's Silicone Baby Bottles are the first product in the company's new feeding line. Prince Lionheart has committed to using only those materials that are 100% free of BPA, Phthalates, lead and PVC in their entire feeding product line, thus making it the safe and smart choice for parents everywhere. Prince Lionheart provides today's new parents with the smart choice in baby products that blend practical function with modern style, while also ensuring that all materials and processes used in the production are safe and protect the health of children and the environment.
Because of the pliancy of silicone, bottle-feeding with Prince Lionheart's Silicone Baby Bottles replicates the tactile experience of breastfeeding and helps reduce baby-feeding problems like colic, spit-up, burping and gas. The one-way venting system reduces the incidence of gas and spit up. Venting systems have also been shown to reduce risk of middle ear infections.
Prince Lionheart's Silicone Baby Bottles are available is three modern, sleek colors and offer three natural shaped nipples –to meet your baby's changing nutritional needs (Slow flow, 0-3 months; Medium flow, 3-6 months and Fast flow, 6+ months). Prince Lionheart's Silicone Baby Bottles are available in single packs and 3 packs, in 4oz and 8oz.
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 Santa Maria, CA—Industry leading baby products manufacturer Prince Lionheart has announced the release of Warmies® Wipe Warmer, the first and ONLY baby wipes warmer available on the market created for use with eco-friendly reusable baby wipes. The innovative new warmer utilizes a patented Ever-Fresh® System to keep reusable wipes made of 100% bamboo cloth moist and fresh. While it can accommodate all standard baby wipes, the patented system was designed to be used in conjunction with Prince Lionheart's Warmies®, which are naturally anti-bacterial, un-dyed and unbleached. Best of all they are washable and reusable!
"Many new parents can testify to the fussiness that is created by using cold wipes when changing their infant's diaper," said Griffiths. "Babies love the warmed, gentle wipes and parents love the fact that our Warmies are reusable, safe for the health of their baby, and good for the environment."
The new eco-friendly Warmies® Wipe Warmer boasts a number of innovative features such as:
- Advanced heating and insulation keeps Warmies® just the right temperature
- Molded with an EPA approved antimicrobial additive to inhibit the growth of
micro-organisms and bacteria
- Nightlight for nighttime diaper changes
- Includes 4 Warmies®, reusable wipes made from 100% bamboo (additional Warmies® sold separately)
"At Prince Lionheart we listen to the concerns and wants of parents and create innovative new products to fulfill these needs," said Kelly Griffiths, President and CEO of Prince Lionheart. "Our new eco-friendly baby wipes warmer was created as a response to discerning parents who want environmentally friendly products that their babies love."
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 Santa Maria, CA—Baby products industry leader Prince Lionheart has unveiled the newest product in its award winning toy line, the Balance Bike, a beginner bike without pedals built for toddlers and preschoolers. Prince Lionheart's Balance Bike teaches young children balance, steering and coordination and offers toddlers a well rounded play experience that addresses most of the critical areas of childhood development and growth.
"Prince Lionheart is proud to return to its roots of handcrafted artisan toys of the highest quality," said Kelly Griffiths, CEO and President of Prince Lionheart. "Parents love the Balance Bike because of the rich educational value, and toddlers and early preschoolers love it because of the tremendous amount of fun it provides. The Balance Bike is the ideal training toy for pedal cars and bikes and promises to be hours of fun for a toddler."
Ride-on toys are a fantastic tool for parents concerned with their children achieving normal developmental skills and milestones. Occupational therapists, teachers, doctors and parents alike agree on the fact that ride-on toys for kids can play an important role in proper development including sitting, walking, crawling, postural development, social development, motor coordination, and refining gross and fine motor skills.
The Balance Bike was developed for kids between the ages of 2 and 5 and boasts such features as a 100% Birchwood frame, 12" rubber tires, solid rubber handgrips, and a height adjustable, padded seat. The Balance Bike will be available in the US market in February 2009 and will retail for $85.00.
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History
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Prince Lionheart was founded in 1973, in the garage of Tom and Linda McConnell and has grown to become one of the most successful baby products suppliers in the U.S.
For more than three decades, Prince Lionheart products have been found in the homes of millions of families, making it one of the most recognized and trusted brands in the baby products industry.
In 2007 the McConnell's daughter Kelly Griffith and son Michael McConnell took over the daily operations of the company. Under their leadership the company has expanded to include offices in 8 countries worldwide and is continuing its rapid national and global expansion.
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Vision
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Over 35 years ago, Tom and Linda McConnell set down three core beliefs upon which the company was to be founded: quality, innovation, and outstanding service. Although times have changed in the past three decades, and that old garage has been replaced by a state of the art manufacturing facility in Santa Maria, California, Prince Lionheart's commitment to those three core beliefs has never waned.
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Services & Background
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Prince Lionheart designs, manufactures, and distributes innovative products that fulfill a range of baby care needs including Feeding, Nursery, Safety, Play, and Travel products. Innovative concepts, superior design and use of the finest materials in the industry are the standard.
All Prince Lionheart products are designed with safety in mind and manufactured to the highest of quality standards. It manufactures 60% of its product line in-house, ensuring closely-monitored quality control.
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Investment Profile
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Prince Lionheart is a privately held, family-owned company.
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