NAP, Inc. | Product Update Page

NAP, Inc. Launches Affordable New Baby Carrier – Boba Classic – Featuring Six New Colors, Leg Support and Sleeping Hood

Boulder, CO – July 28, 2010 – NAP, Inc. has launched an affordable new baby carrier - Boba Classic – www.bobababycarrier.com – and is presently seeking wholesale opportunities. The new soft-structured wearable child carrier can be worn on the front or back of the adult and is ideal for children weighing between 15 and 45 lbs. The Boba Classic is also considered one of the healthiest baby carriers, providing babies and toddlers with leg, hip and spine support with its unique patent-pending foot straps – a first-of-kind feature in child carriers. It also features a sleeping hood for optimal head support. Both the foot straps and sleeping hood are removable.

The Boba Classic's first-of-kind foot straps ensure the childs' knees are supported while their legs are placed at a natural 90-degree angle. When the child is seated in the Boba Classic in this flexed abducted position (legs apart, knees bent) and oriented towards the carrying adult, their hips and pelvis naturally align taking pressure off of their spine resulting in increased support and maximum comfort for the child. The sleeping hood provides head protection from wind, sun, light rain and additional head support when baby falls asleep.

Additional benefits Boba Classic provides include:

• High margin product for retailer, while affordable and high quality for consumer.
• Maximum comfort for adults with a reshaped ergonomic waist belt featuring high quality foam.
• Child is safe at all times with Boba Classic's ultra-secure waist belt featuring a military grade buckle.
• Extremely easy to wear and use. The child can be carried on the adult's front or back.
• Lightweight for adults – Boba Classic weighs less than 2 lbs.
• No poking poles or metal parts. The comfortable Boba Classic is compact, adjustable, gently form fitting, and is 15" tall x 16" wide.
• Completely adjustable and easily fits adults of all shapes and sizes.

NAP, Inc. will be attending the ABC Kids Expo in Las Vegas from October 10 – 13 (Booth #2341) and is offering two show specials this year:

• New Account Babywearing Starter Kit: for $500 get 10 Sleepy Wrap baby carriers, 1 Sleepy Wrap Organic, 5 Boba Classic, 1 Boba 2G Organic and 1 free Sleepy Wrap and Boba Classic store display samples. Also includes safe babywearing brochures and free shipping ($650+ value).
• Current NAP, Inc. Account Holder Discount: 12% discount.

Boba Classic is available in six colors: Twilight, Earth, Dusk, Mist, Breeze and Glacier. Wholesale price is $62.50 to $67.50 each depending on quantity ordered. The MSRP is $100 each.

About NAP, Inc.
Founded in 2006, Colorado-based NAP, Inc. is an environmentally friendly company that designs, develops, and manufactures premium carriers for baby wearing parents including the Boba 2G, Boba Classic, Boba Tweet, Classic Sleepy Wrap and Organic Sleepy Wrap – as well as the plush organic toy – Sleepy Bear.