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International JPMA Show
Juvenile Products Manufacturers Association

FOCUSING ON BABY SAFETY THIS SEPTEMBER
JPMA Celebrates Baby Safety Month

MOUNT LAUREL, NJ, JULY 16, 2007 – This September marks the 24th anniversary of Baby Safety Month, sponsored annually by the Juvenile Products Manufacturers Association (JPMA).  This year, JPMA is helping get parents and caregivers “Out & About With Baby” by providing valuable information for keeping baby safe outside of the home.

From carriers to car seats to strollers and more, there are a wide variety of products all parents and caregivers need to get baby out and about.  With more options available than ever before, there is quite a bit to consider when choosing the product best suited for baby.

This September, JPMA is helping parents and caregivers by providing everything needed to know before venturing outdoors.  JPMA’s Baby Safety Month Web site is equipped with valuable information – from products needed and tips for protecting baby from the elements while “out & about” to Baby Safety Month history, safety guidelines for common outdoor juvenile products, important information on the JPMA Certification Program and certified products, information on JPMA’s safety brochure and more.  Everything needed for parents, caregivers, and retailers looking to celebrate Baby Safety Month can be found on this customized Web site, expected to launch later this month.

“JPMA constantly strives to educate the public about the safe use and selection of juvenile products,” commented Kelly Mariotti, JPMA Chairperson.  “Baby Safety Month is the perfect opportunity to enlist the help of retailers in spreading this all important message, with the hopes of getting parents/caregivers out and about with their little ones.”

Now in its 24th year, Baby Safety Month is observed by thousands of retailers and consumers around the world.  This month-long designation is sponsored by JPMA annually in an effort to increase consumer awareness of safety issues surrounding the safe selection and use of baby products.  The campaign started in 1983 when JPMA initiated “Expectant Mother’s Day.”  In 1986, it was extended to a week long celebration, until 1991, when JPMA sponsored the first “Baby Safety Awareness Month.”  Since then, every September has been designated as Baby Safety Month.

The Juvenile Products Manufacturers Association is a national trade organization of more than 325 companies in the United States, Canada and Mexico. These companies manufacture and/or import infant products such as cribs, car seats, strollers, bedding, and a wide range of accessories and decorative items.

For more information about JPMA or Baby Safety Month, contact: 15000 Commerce Parkway, Suite C, Mt. Laurel, NJ 08054; phone: 856-638-0420; fax: 856-439-0525; e-mail jpma@ahint.com or visit the Web site at www.jpma.org.