Expectant Mother's Guide
Localized Pregnancy Guides for First-Time Moms
A new baby means new buying habits. As a maternity or baby store, Expectant Mother’s Guide, can help you target parents-to-be locked into “preparing for baby” mode.
Our series of localized pregnancy resource guides focus on the needs of first-time expectant mothers in several U.S. metropolitan markets and is designed to assist pregnant women as they research their local options in prenatal care, shopping, childbirth support, postpartum assistance, baby and family activities, and much more.
Each edition contains useful information and pregnancy, birth and baby-related articles provided by local professionals. A helpful ‘Resource Directory’ section lists baby furniture and gear stores, maternity stores, hospitals with birthing facilities, children's clothing stores, and websites of interest to expectant moms and dads.
Due to its "resource" value, Expectant Mother's Guide can be referred to again and again throughout pregnancy, avoiding the need to place advertisements in weekly or monthly publications in order to keep your information in front of mom-to-be throughout pregnancy and beyond.
Baby and maternity stores interested in reaching this first-time buying audience through our bundled print + online advertising packages may choose from one or all of the following markets.