Baby Shop Magazine

e-Newsletter Archives

2007 Fall/Winter

2007 Spring/Summer

• Publisher's Column
• What Goes Into Making A Good...
  • Reusable Diaper
  • Glider Rocker
  • Stroller
• Calming "Customonsters" and Other High-Maintenance Clients
• How the Independent Retailer Can Succeed in the Big Box World
• Handle Customer Objections as Implied Needs
• Budgeting: How to Maximize Your Results
• An Excerpt from The Art of Celebrity Service
• 350%
• Tapping into Today's Consumer-Driven Parents
• The Art of Persuasion: Get the Edge You Need to Reach Your Goals
• Product & Store Displays: How to Capture the Developmental Toy Market
• Hiring and Training Professionals from The Specialty Shop
• Rock a Buy Baby
• Great Expectations Maternity: Building a Community Around Your Boutique
• Expecting Moms Set a New Standard for Maternity Wear

2006 Fall/Winter

• Publisher's Column
• What Goes Into Making A Good...
  • Baby Monitor
  • Nursing Pillow
  • Support Garment
• 12 Boring Ideas That Make Copy Sell
• Boomer Grandmas: Involved, But Overlooked
• Add a Spark to Your Store with Holiday Decor
• 7 Questions to Ask a Potential ECommerce Merchant Account Provider
• The Art of Running a Sale
• Selling Cloth Diapers
• Stretching Your Marketing Dollars
• Practicing Core Values Will Improve Your Bottom Line
• What are the rights of an employee in the military?
• Holiday Countdown! 6 Critical Questions That Could Make or Break Your Season
• Pay More, Expect More, Get More
• Adding Birth Announcements to Your Inventory
• Trunks Shows–Everyone Wins
• When Baby Deserves the Best
• Never Underestimate The Power of Personal Service

2006 Spring/Summer

• Publisher's Column
• What Goes Into Making A Good...
  • Breastpump
  • Diaper Bag
  • Nursing Pad
• A Whole New World: Attending International Trade Shows
• Bringing Up Baby Sales
• Educating Customers: An Appealing Activity
• Should I trademark my logo?
• Customer Attracting Cross-Promotions
• Creating an Exciting Shopping Environment
• Baby Care Products
• 7 Small Business Marketing Tips
• What needs to be fixed in your business
• One, Two, Three, Four - How many customers walk through your door?
• Small Business Marketing: Raising Your Business Profile
• Interviewing Prospective Employees of Your Small Business
• Modern-Day Postcard Marketing

2005 Fall/Winter

• Publisher's Column
• What Goes Into Making A Good...
  • Booster Seat
  • Crib Mattress
  • Infant Mobile
• Make Sure You're Holding the Right Cards
• So, You Wanna be on Cabale TV?
• Effortless Introductions: How to Build a Simple, Attention-Grabbing 30-Second Commercial
• 4 Dynamic Marketing Tactics
• Five Marketing Mistakes You Can't Afford to Make
• Marketing to Mom - Eleven Ways to Infuse Your Business Establishement with "The Mom Factor"
• Marketing with Music: Using Music to Create Brand Image and Memorable Purchasing Experience
• Expecting Moms Set a New Standard for Maternity Wear
• The Five Keys to Effective Trend Merchandising
• The Myth of Mutlicultural Marketing
• Measuring the Success of Your PR Firm
• Rattles
• Retail Display and Merchandising
• Why Effective Self-Promotion is Critical to Your Success
• Little Known Tax Deductions that Can Save You Big
• Trade Show Tips
• Training Who Needs It? How important is training...really?
• Low-priced Television Advertising Strategies for Small Businesses

2005 Spring/Summer

• Publisher's Column
• What Goes Into Making A Good...
  • Booster Seat
  • Crib Mattress
  • Infant Mobile
• Help Your Customers Decorate!
• Sponsoring Infant Sign Language Classes Can Bring In New Customers
• Know Your Market and Learn Your Potential
• Coaching the Seasoned Sales Associate
• Creating a Layaway Plan
• When You Need a Merchandising Consultant
• Building Your Store's Brand Equity
• Maternity Wear: What Real Women Want
• Implementing a Baby Show Registry
• The Biggest Crime In Small Business
• Know Your Customer
• Retro Boom In Children's Wear

2004 Fall/Winter

• Publisher's Column
• What Goes Into Making A Good...
  • Safety Gate
  • Shopping Cart Cover
  • Swing
• In-Store Events Can Drive Your Sales
• Selling Seasonal Baby Items
• Testimonials Convert Prospects Into Buyers
• Juvenile Products Stores Can Profit by Adding Nursingwear
• A Cash Flow Key: Think of Inventory in Terms of Times
• Knowledge is Power
• Intimate Apparel for Expectant and Nursing Mothers
• Hunters and Gatherers: Are You Serving Both Their Needs?
• Planning to Relocate? Marketing Musts
• Joining a Buying Group—Good or Bad Idea.
• Marketing to Dad
• Know Your Market and Learn Your Potential!
• Exploiting Need Gaps for Potty Profitiability
• Color Trends in Juvenile Markets
• 4 Marketing Myths Threaten Your Sales
• Creative Ways to Add Power to Your Marketing
• Understanding Your Target Market

2004 Spring/Summer

• Publisher's Column
• What Goes Into Making A Good...
  • Bed Guard
  • Cradle
  • Stroller
• Tips for Creating a Well-Rounded Marketing Plan
• Setting Yourself Apart—Storefront and Store Planning
• Adding Safety Products to Your Store Shelves
• The New Challege: Marketing Children's Furniture Today
• Emerging Trends in Juvenile Textiles are Anything but Kid Stuff
• Seven Highly Effective Marketing Tactics
• Using Videos to Increase Retail Sales
• Marketing Musical Toys in Your Store
• Advantages of Joing a Franchise System
• From the Customer's Perspective: Defining Loyalty
• Build Your Marketing Plan Upon Multiple Pillars!
• Including Technology in Your Retail Business
• Real-time Retailing
• Christening, Baptism, Blessing, Naming or Bris...

2003 Fall/Winter

• Publisher's Column
• What Goes Into Making A Good...
• Why Web?
• The Retail Doctor's Makeover—10 Steps to Merchandising
• Hiring Basics
• Is My Baby Ready for the Franchise World?
• Grandparents Go Out to Shop
• Survey Suggests Small Business Retailers Sell Products That Meet Their Moral Code
• Getting Your Customer's Attention
• What a Trade Show Can Do For You
• Boost Sales — Host a Video Event
• Succession Planning for Family Owned Businesses
• Focusing Only on Growth Can Be a Perilous Strategy
• Children's Sleepwear Regulation
• Hong Kong Companies Supply Toys to the US
• Nursing Clothes for Nursing Moms: What Women are Wearing

2003 Spring/Summer

• Publisher's Column
• What Goes Into Making A Good...
• Planning Your Way to Success
• Business Survival Tips to Keep Your Business's Lights ON!
• Ten Marketing Mistakes Small Businesses Make
• Slow-Moving Merchandise: A Bane or an Opportunity?
• Basic Tips for Better Visual Merchandising
• Elements of Display
• Becoming the Store of Choice
• Foot Traffic Flow
• When You Need a Merchandising Consultant
• Color Cravings
• The Right Light - It's Part Theater, Part Therapy, and All Promotion
• Creating a Pearl-Maximizing Your Small Store Space
• Tips on Purchasing Store Fixtures: Look at Quality, Cost, Capacity
• Making a Statement with Plush & Infant Gifts
• Dr. Toy Speaks to Retailers, A interview with Stevanne Auerbach, Ph.D.
• The Hidden Hazards in Children's Coats

2002 Fall/Winter

• Publisher's Column
• What Goes Into Making A Good...
  Swing, Cloth Diaper, Mobile
• 40 Easy Ways to Improve
  Retail Profit
• Organizing Your Baby Shower Gift Registry
• How to Advertise Your Business on Cable TV
• The 10 Mistakes Retailers Make
• 5 Principles to Cement Customer Trust
• Succession Planning for Business Survival
• Tips for Selling Youth Bedding
• Getting the Best Results from Your Print Advertising
• Promotions and Free Publicity for Your Specialty Store
• Yellow Pages for Juvenile Product Retailers
• Creating a Layaway Plan
• Just the Facts...on Bunk Beds
• Child Passenger Safety Training for You and Your Staff
• Small Time Marketing Ideas with Big Time Impact
• Small Business "Vital Statistics"
• Tips for Marketing and Selling Undergarments
• What’s Hot in Children’s Fashions (0 to 24 months)?
• The Trend Toward Green

2002 Spring/Summer

• Publisher's Column
• What Goes into Making a Good
• The Rain Maker
• If You Dont See It, We Don't Have It!
• How Positive Public Relations Can Help Retailers Increase Sales
• Credit Unions Can Help Your Business Prosper
• Respect Your Elders
• How are You Doing? The Status of The Independent Retailer Today
• Challenges of a Youth Furniture Store
• Guiding Customers Through Your Store
• Top Ten Secrets of Motivation
• Marketing Custom Bedding
• Seven Direct Mail Secrets
• How Retailers Can Manage Costs When Doing Direct Mail Promotions
• Five Easy Steps to Client Delight
• Ten Basic Categories Every Maternity Apparel Boutique Should Offer
• Small Time Marketing Ideas with Big Time Impact
• Consider Carrying Preemie Clothing
• Tips For Displaying Toys
• These Toy Are Keepers!

2001 Spring/Summer

• Publisher's Column
• What Goes into Making a Good...
• Networking Wisdom...
• Filling the Glass: The Skeptic's Guide to Positive Thinking in Business
• Making Product Selections for Your Store...
• Store Design Tips to Enhance Marketing and Increase Sales
• Bath Time Bonding
• Good Night. Sleep Tight.
• Is Fashion Important in the Juvenile Products Industry?
• Successful Retail Product Training
• Design & Copywriting for Effective Print Advertising
• What "Retail Snoops" Wished Store Management Knew!
• Changes and Trends in the Baby Product Marketplace
• Sales for All: Working with Customers From Every Generation
• Small Time Marketing Ideas With Big Time Impact
• Children's Fashion Trends in Europe
• New Guidelines for Children's Sleepwear
• Toys for Blind or Visually Impaired Children
• Puppets...Toys With Value

2000 Fall/Winter

• Publisher's Column
• What Goes into Making a Good...
• Creating A Safety Product Section in Your Store
• Interviewing Hourly Employees
• How to Create Organizational Trust
• Common Mistakes Made by Businesses in Financial Crisis
• Traffic Flow:Make it Work to Maximize Sales
• Bunk Bed Safety Update
• Selling Solutions
• Online Retailing: Is it for You?
• Create a Better Bundle
• A Guide to Simplified Retirement Plans
• Generation X is Having Babies: Do You Know How to Market to Them?
• Catering to Your Customer's Tastes
• Design a Store to Work for You
• Q&A with Totally Fun Toys
• Web Sites of Interest

2000 Spring / Summer

• Publisher's Column
• What Goes into Making a Good...
• Is Mystery Shopping Beneficial for my Store?
• New Employee Orientation Programs Key to Starting Employees Off Right
• Thriving in the New Millennium with Employee Training
• Start Your Search Engines
• The Building Blocks of Branding
• Gift Baskets & Sets: How Convenience Can Profit You
• After the Crib: Trends in Youth Furniture
• The Importance of Customer Service: A Retailer's Perspective
• New Parents/New Children: Trends in the Young Children's Market
• Managing Cash Flow: How to Make Your Business Financially Fit
• Selecting the Right Advertising Agency
• How to Deal with Irate Customers and Solve Problems More Effectively
• Anatomy of A Direct Mail Letter

1999 Fall / Winter

• Publisher's Column
• What Goes Into Making A Good...Bunk Bed, Child Safety Gate, Mobile
• Merchandising for the Senses
• Children's Videos...
• Retailer Turned Inventor
• Surviving Staples-The Rebirth of O'Donnell's Stationery
• The Magic of a Positive Attitude
• Licensed Products: Are They Profitable for Me?
• The Adventures of Steve and Stacy
• Multiple Focus Inventories
• Help Your Customers Decorate!
• Effective Database Marketing
  
• Making Word of Mouth Work for You
• Getting Your Best Deal from Vendors
  
• Small Time Marketing Ideas with Big Time Impact
• Sleepwear Flammability Regulations
  
• Maternity Trends for the Millennium
• Merchandising Your Toy Department
  
• Supplying Information and Support for Pre-Nursing Moms

1999 Spring / Summer

• Publisher's Column
• What Goes Into Making A Good...High Chair, Nursery Monitor, Thermometer
• What Specialty Stores Can Do to Keep Customers
• How to Keep Your Service Edge
• Big-Time Marketing On A Small-Time Budget
• Promoting Baby Safety Month
• Infant Toiletries
• Hand-painted Furniture is an Heirloom Waiting to Happen
• Marketing to Multiples
• The Information Super-highway: A Vehicle for Your Success
• Is My Baby Ready for the Franchise World?
• In the Year 2000, Will You be Ready?
• Four Proven Ways to Get a Grip on Great Retail Employees
• Is It Time to Reevaluate Your Credit Card Processor?
• Shirley Reminisces
• Tips for Successful Display and Merchandising
• Profitable Potty Training
• World Wide Web Sites
• Maternity's Strong Suit
• Nursing Apparel...A Natural
• In-Store Communications in the Juvenile Market
• Preemie & Infant Burial Clothing
• Age Appropriateness in Toys

1998 Fall / Winter

• Publisher's Column
• What Goes Into Making A Good...Cloth Diaper, Humidifyer/Vaporizer, Stroller
• How to Get Your Press Release Published
• Dallas Directory
• Safety in the Nursery
• Infant Bedding Trends
• Creating & Maintaining an Identity
• Creative Ideas for Display and Promotion
• Boost Customer Loyalty
• Tips for Obtaining a Loan for Expansion or Working Capital
• New Guidelines Create Opportunities...But Does Safety Sell?
• Medical Savings Accounts
• M2-Raising Marketing to a Higher Power
• Fixturing & Lighting Tips
• Technical Challenges for Child Passenger Safety
• The Role of the Independent Sales Rep
• Business Valuations...Why You Should Know How Much You Are Worth
• Selling Infant & Preschool Toys: Licensing Abounds, but Safety Rules
• The Logistics of International Buying
• Family-owned Businesses
• Merchandising Tips for Maternity Apparel
• The Trend Towards Maternity Fitness Wear
• Ideas for Children's Wear Store Displays
• Should You Include a Shoe Section in Your Store?

1998 Spring/Summer

• What Goes Into Making A Good... Bassinet, Training Cup, Toddler Bed
• Should You Be Selling Software?
• Developing A Marketing Plan
• Is Your Yellow Page Advertising Effective?
• Tips for Merchandising Soft Toys Developmental
• Expanding Your Marketing Horizons With Industry Trade Shows
• How Effective is My Advertising?
• Creating a Child Friendly Environment
• The Hispanic Market: The Fastest Growing Market in the U.S
• Tips for Merchandising Maternity and Nursing Bras
• Tips For Carrying Plus Size Maternity Clothing

1997 Fall / Winter

• What Goes Into Making a Good...
• Crib Safety Update
• Time Management for Retailers
• How to Creatively Handle Surplus Inventory
• Selling to Grandparents
• Create the Excitement of Theater in Your Store
• How to Write a Good Press Release
• Small Time Marketing Ideas with Big Time Impact

Issue #23 December 2007

1. Feature: The Art of Running a Sale
2. Did You Know: Including Technology in Your Retail Business
3. Meet the Maker: Balboa Baby LLC
4. Trade Show Info: ABC Kids Expo, China Sourcing Fairs, Kind + Jugend, MOM2B

Issue #22 July 2007

1. Feature: Planning Your Way To Success
2. Did You Know: Marketing to Dad
3. Meet the Maker: Belli Cosmetics
4. Trade Show Info: ABC Kids Expo, AmericasMart® Children's World, China Sourcing Fairs, JPMA, Kind + Jugend, MOM2B

Issue #21 June 2007

1. Feature: Boost Sales–Host a Video Event
2. Did You Know: Purchasing Store Fixtures: Look at Quality, Cost, Capacity
3. Meet the Maker: Nature's Baby
4. Trade Show Info: ABC Kids Expo, AmericasMart® Children's World, JPMA, Kind + Jugend, MOM2B

Issue #20 February 2007

1. Feature: Making Product Selections for Your Store
2. Did You Know: Infant Toy Marketing
3. Meet the Maker: Grandma El's
4. Trade Show Info: ABC Kids Expo, JPMA, and Kind + Jugend

Issue #19 October 2006

1. Feature: Color Cravings
2. Retailing Tips: In-Store Events Can Drive Your Sales
3. Meet the Maker: Ergo Baby
4. Trade Show Info - ABC Kids Expo, JPMA, & Kind + Jugend

Issue #18 February 2006

1. Featuring - Christening, Baptism, Blessing, Naming or Bris...
2. Meet the Maker - Loving Baby
3. The Aliens Have Landed...Understanding Your Generation "Why" Employees
4. Trade Show Info- ABC Kids Expo, JPMA & Kind + Jugend

Issue #17 December 2005

1. Featuring - 10 Secrets to Online Success (Its all About the Customer)
2. Meet the Maker - The Brainy Baby Company LLC
3. Did you Know - When You Need a Merchandise Consultant
4. Trade Show Info- ABC Kids Expo, JPMA & Kind + Jugend

Issue #16 October 2005

1. Featuring - Website Marketing for Today's Small Business Owner
2. Meet the Maker - Nava's Designs
3. Did You Know - 5 High Impact Marketing Tips
4. Trade Show Info- ABC Kids Expo, JPMA & Kind + Jugend

Issue #15 July 2005

1. Featuring - 4 Easy Ways to Boost Your Sales
2. Meet the Maker - Baby's Bliss GripeWater MOM Enterprises
3. Did You Know - Basic Tips for Better Advertising
4. Trade Show Info- ABC Kids Expo, JPMA & Kind + Jugend

Issue #14 Feb 2005

1. Featuring - Gift Baskets and Sets: How Convenience Can Profit You
2. Meet the Maker - Joppa Kids
3. Did You Know? - Five Principals to Cement Customer Trust
4. Trade Show Info- ABC Kids Expo & Kind + Jugend

Issue #13 Oct 2004

1. Featuring - Four Marketing Myths Threaten Your Sales
2. Meet the Maker - Baby Inspired Business
3. Did You Know? - Three Keys to Crafting Successful Print Ads

Issue #12 June 2004

1. Featuring - 11 Powerful Marketing Tips
2. Meet the Maker - Up & Away, Inc.
3. Trade Show Info - Kind + Jugend & JPMA

Issue #11 February 2004

1. Featuring - Five Questions You Must Ask About Your Business
2. Meet The Maker - Mom Inventors, Inc.

Issue #10 October 2003

1. Feature Article - Relationship Marketing
2. Meet the Maker - Prenatal Cradle
3. Did You know? - Infant Toy Merchandising

Issue #9 July 2003

1. Customer Service: It's All In Your Head
2. Did You Know? ABC Kids EXPO Announces 2004 Dates

Issue #8 February 2003

1. How To Tame the "Sales Monster"...
2. Meet the Maker - Mommy's Cheeky Minkey

Issue #7 November 2002

1. Ten Ways to Jump Start Your Business
2. Meet the Maker - Fresh Baby
3. Did You know? - AISS Show Another Success

Issue #6 July 2002

1. The Aliens have landed...Understanding Generation Why
2. Meet the Maker - Badger Basket Company
3. Did You know? - Retail Industry Leading American Business Back From Crisis of Trust

Issue #5 May 2002

1. Letting Go
2. Meet the Maker - The History of Kel Gar
3. Did You know? - What's on the Agenda for the JPMA Trade Show?

Issue #4 February 2002

1. Gift Wrap: Utilize This Powerful Marketing Idea for Extending Your Store Image
2. Meet the Maker - The History of the Mary Meyer Company
3. Did You know? - CPSC's What's In & What's Out for a Safe New Year

Issue #3 December 2001>

1. Six Ways to Jump-start Your Holiday Sales
2. Meet the Maker - Mommy's Helper...
3. Did You know? - AISS Show a Huge Success

Issue #2 October 2001

1. 20 Maxims for Small Independents
2. Meet the Maker
3. Trade Show Updates

Issue #1 July 2001

1. How to Make More $$$ in the Baby Business
2. Meet the Maker