Advertising Information
Value Plan Package
Paid Trade Advertising = FREE Consumer Advertising
 Confirm a full page color advertisement in the next two issues of Baby Shop—Spring/Summer and Fall/Winter—and receive a full page (color) in SIX volumes of the Expectant Mother's Guide (our consumer publication series) FREE!!!
Through the Expectant Mother's Guide, your products will be seen by first-time expectant parents in major U.S. metropolitan areas. That's powerful consumer advertising at no additional cost to you! Your advertisement will appear in a total of 90,000 copies—exposure valued at $9,600.
Here's the value...
for $5100 you get $16,000 of advertising:
- One full page color advertisement in the next Spring/Summer and Fall/Winter print issue of Baby Shop
- One New and Unique Product Directory color advertisement in the next Spring/Summer and Fall/Winter print issue of Baby Shop
- One full page color in six volumes of the Expectant Mother's Guide
Expectant Mother's Guideis published for ten U.S. markets—two volumes per edition, ten editions per year, 300,000 total copies in the series.
Conditions that apply to the Value Plan: 1) All prices are NET; 2) Value Plan advertisements must appear in consecutive issues of Baby Shop; 3) No other discounts or special offers apply with the Value Plan; 4) Payment terms are within 30 days of the publication date of each issue; 5) Your color advertisement in the Expectant Mother's Guide will be a corporate advertisement promoting your products and services - NO listing of local retailers can appear in your advertisement, and the same advertising copy will run in all six volumes; 6) For Value Plan advertisers, there is a 50% cancellation fee for Baby Shop advertisements PLUS the full rate card price for any or all advertisements that have been produced in the Expectant Mother's Guides.
NEW All Value Plan advertisers gain inclusion in the Registry Research page on the consumer site ExpectantMothersGuide.com's homepage. This page is designed to help mom research products before she goes shopping! Modern mom is online researching products and companies before she registers for baby; make sure she knows about you! In the last month, 93% of the women who have registered with our website have indicated that they are expecting their FIRST BABY! Expectant Mother's Guide Web Traffic Snapshot: http://www.expectantmothersguide.com/mediakit/traffic.htm
Here's the VALUE in the Baby Shop Value Plan Package! (PDF)
Spindle Publishing Company, Inc. • 2275 Swallow Hill Road, Building 800, Pittsburgh, PA 15220
Phone: (412) 278-4900 • Fax: (412) 278-4906 • Email: info@babyshopmagazine.com
www.babyshopmagazine.com • www.spindlepub.com • www.firstbabymall.com
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