Baby Buzz - Product News and Press Releases form the Juvenile Product Industry

From the company that brought moms the first shopping-cart cover on the market, the Clean Shopper® , and the market's first wooden-restaurant high chair cover, the Clean Diner®, comes their versatile diaper-changing pad, the Clean Changer®.

The Clean Changer makes changing baby's diaper comfortable and easy. Unlike conventional pads that expose delicate skin to cold, synthetic surfaces, the Clean Changer is made from 100% cotton with a soft quilted lining. What's more, the Clean Changer's water resistant bottom layer and oversized design provided added protection between baby and changing table allowing comfortable diaper-duty on the go. The attachable strap and easy fold-up design offer convenient carrying and storage for a clean diaper or wipes container. And the compact Clean Changer fits easily inside a diaper bag.

In addition to the company's new Clean Changer, Babe Ease recently launched it's disposable line of Clean Shopper products. As the most trusted baby barrier on the market, the Clean Shopper offers the most comprehensive and affordable way to keep germs at bay while shopping. With the new line of Disposable Clean Shoppers, parents can shop with their minds at ease. That's because the disposable Clean Shoppers offer the same award-winning protection of the original Clean Shopper, but in a lightweight, disposable package.

Made of water resistant polypropylene, the disposable Clean Shopper covers the entire seating area of a shopping cart, so baby's sensitive skin is not exposed to bacteria-ridden surfaces. A complimentary disposable safety strap is also included in the package to help babies sit more securely. With a suggested retail price of $9.99 per 3-pack, the disposable Clean Shopper is truly the most affordable way to keeps germ away.

Of course, Babe Ease prides itself on bringing quality-driven, affordable products to families around the world. That’s why Babe Ease products have been enthusiastically endorsed by Good Housekeeping, People, TIME, Prevention, American Baby and other respected media.

For more information about Babe Ease, the Clean Shopper, Clean Diner, Clean Changer, Disposable Clean Shoppers and other great products, please visit the company’s website at www.cleanshopper.com.

Present an award winning gift this vacation season to families involved in the most extreme sport of all - parenting!

Whether they're toting babies or dashing after toddlers, the award winning line of Sherpa™ Backpacks are sure to put a smile on their rest-weary faces.

"Active parents are stoked on the Sherpa™ line - the first 4-in-1 diaper backpacks to hit the North American marketplace," said Sherpa CEO, Heather Campbell-Dewar. "Dads especially love the rugged look and efficient bag combo."

For holiday traveling, choose from two great backpacks including the full-size 4-in-1 Baby Sherpa™ and its smaller sibling - the Short Haul Sherpa™. Both are available nation-wide in navy, black and cobalt blue through leading retailers and distributors. They are also available online at www.babysherpa.com with prices starting at $85 USD.

"We are active parents who couldn't find one bag capable of carrying all our gear," said Campbell-Dewar. "With either backpack, parents can feel confident they're making a quality, long-term investment." At the recent ABC Trade Show gear for traveling and active parents is seen as a growth sector in the baby industry. "Parents are delaying having families but once they have them they want to stay active and still travel," "having gear that makes this easier is a growing trend for many manufacturers in the juvenile product industry."

Baby Sherpa™ and Short Haul Sherpa™ are high quality, hands-free performers that outpack the competition. Technically and ergonomically designed, they feature:

Baby Sherpa™ is a leading edge designer of gear-carrying solutions designed to simplify and help organize active families. Founded in 2002, Baby Sherpa™ has received various juvenile product awards for excellence and innovation. They have offices in Wheaton, Illinois and Stony Mountain, Manitoba, Canada.

For more information contact Bebe Natural at 954-435-8851. Youc an also visit us online at www.bebenatural.com or send us an email jasperint2@aol.com.

2.4 GHz Portable Color Video & Sound Monitor is completely wireless!
Now you can watch and hear your baby and still move freely around the house.

Unisar®, the manufacturer of the BébéSounds® Prenatal Heart Listener® and Angelcare® Movement and Sound Monitor now offers a 2.4 GHz Portable Color Video and Sound Monitor. With this monitor you can watch and hear your baby while you move freely around the house.

Both the camera and receiver can be totally operated by batteries making the entire system wireless and portable. Each takes 6 AA rechargeable or alkaline batteries (6 rechargeable batteries are included). Or, they can be operated by AC power (2 AC adapters are included). The video and sound receiver easily clips to a belt or it can stand on a desk. And, the 2.4 GHz frequency it operates on gives the user a range that can reach 450 feet.

The video camera has a rotating antenna and camera eye so you can focus it on different places in the same room. The receiver doesn’t have any annoying external antenna making it very comfortable to wear. Both have 4 channels to help avoid interference and the large 1.8” color TFT LCD screen provides an exceptionally clear picture. The 4 channels also make the unit expandable so you can operate the receiver with up to 4 individual cameras. For night use, the camera has infrared vision, which provides a clear black and white picture. You can also connect the Portable Monitor to your own television with the included cable.

Suggested Retail is $199.99 for the Portable Color Video and Sound Monitor (#TV872).

5-Second 3-WayFlexible Tip Thermometer
Makes taking your child’s temperature faster and easier than ever.

The new 5-Second 3-Way Digital Thermometer from BébéSounds® makes taking your child’s temperature much easier because it is so fast. You get an accurate temperature reading in just 5 seconds when you take her temperature orally or rectally. If you prefer the underarm method, you get a temperature reading in only 20 seconds. And, the flexible tip provides your child with maximum comfort.

When your child is not feeling well you don’t want to disturb her. Every parent knows that under these circumstances, the faster you can get an accurate reading the easier it will be for you. The BébéSounds® 5-Second Thermometer provides you with great flexibility and speed. It is easy to use and completely safe, measures in both Fahrenheit and Celsius, displays the last temperature reading, has an automatic shut-off and low battery indicator, a large LCD display, and a tip that can be cleaned with alcohol.

For more information, please contact Unisar at: 15 West 36th Street, New York, NY 10018.800-233-1196, visit the website www.bebesounds.com, or email greenberg@unisar.com.

Bummis is a Canadian company started by mothers using cloth diapers on their own babies. Sixteen years later they are still a company owned by mothers! They have grown and changed a lot (as have their babies), but their focus is the same. They believe in making good quality, easy to use and affordable diaper covers that make it easy to use cloth diapers. They encourage parents to use cloth diapers because of the many benefits to be had in terms of health, cost, and the environment. To make this an even easier task, they have added a new diaper cover to their quality line of products, the Polar Bummi. This cover, released in June, combines hi-tech performance with super softness and comfort. Two layers of breathable micro-fleece with a highly breathable laminate sandwiched inside - this diaper cover is the ultimate in comfortable diapering wear.

Their high quality micro fleece is manufactured in Canada to their own specifications. It is a truly amazing new age textile. It is a thin densely knitted but lightweight, anti-pill fleece that will wick moisture away from baby's skin while the interior highly breathable yet waterproof laminate prevents any moisture from leaking onto clothing. This product is easy care - can be washed and dried with diapers. Polar Bummis are hardworking and durable cover.

Initial evaluations by testers were overwhelmingly positive. Here is how some described the product: "Excellent! The best fit of any cover we have ever used. So soft with leg gussets that fit great!" and "We loved the trimness and the great fit. Other fleece covers we've tried are so much bulkier... great cover!"

As with all their products _ the Polar Bummis is made by some truly wonderful sewers in the pleasant atmosphere of their factory in Montreal. Bummis feels a deep and abiding responsibility to their employees and to the community. Unlike the current trend, they have made a commitment to never manufacture in a so-called "developing" country, although their costs would be lower. Instead, like the popular American Apparel chain in the USA, they pay their sewers well for a job well done. Their outside contractors are paid a living wage, and treated with the respect they deserve. Not only is this what they believe as managers and business owners, but they believe it makes sense in the long run because their employees and contractors are the strong base of their success.

You can find the revolutionary Polar Bummi cloth diaper cover along with their full line of products at www.bummis.com.

Emmy® Nominated For Outstanding Children’s Program HBO Video Presents a New, Animated Series From the Emmy® Award -Winning Producers of “Goodnight Moon and Other Sleepytime Tales”

Classical Baby - Available on DVD, August 30, 2005
Classical Baby Giftset Features Three Individual DVDs Exploring Music, Art and Dance

What do Tchaikovsky, the Mona Lisa and a baby in diapers have in common? They’re all in Classical Baby, HBO's new animated series from the Emmy Award-winning producers of Goodnight Moon and Other Sleepytime Tales. Nominated for the 2005 Emmy® Award for Outstanding Children’s Program, this presentation is a creative introduction to masterpieces from the worlds of classical music, art and dance, designed for babies and their families. A kaleidoscope of color, motion and music are presented in an accessible and comforting format. Classical Baby introduces young children to music and images that will stimulate their imagination, giving them an early appreciation of the beauty of classical music, art and dance.

A diaper-clad maestro leads an all-animal orchestra through imaginative renderings of short musical pieces by such great composers as Pior Ilyich Tchaikovsky, Johann Sebastian Bach, Erik Satie, Irving Berlin, Duke Ellington, Robert Schumann, Johann Strauss, Georges Bizet, Giacomo Puccini and Claude Debussy. Through this inspiring music, the segments also pay imaginative tribute to the art of Claude Monet, Joan Miro, Fernand Leger and others, as well as the choreography of such greats as George Balanchine, Martha Graham and Pilobolus. Stimulating, soothing and full of heart, Classical Baby fulfills the potential for TV to inspire and engage a baby’s imagination and sense of wonder, while serving as a wonderful opportunity for family bonding.

Classical Baby will be released in three individual DVDs featuring one 30-minute program each including: Classical Baby: the Music show, Classical Baby: the Dance show and Classical Baby: the Art show. The Classical Baby DVDs will also be released in a three-disc gift set featuring all three 30-minute programs. The gift set and individual DVDs will be available on August 30, 2005 for the suggested retail price of $26.95 (3 Pack Gift Set) and $12.97 (Singles). The Classical Baby DVDs will also include a “Guide for Parents” that will give parents and caregivers additional ways to enjoy the viewing experience with their children. The “Guide for Parents” will include

The DVDs will also feature an enhanced viewing option with pop-up notes about the artists' pieces. The Art Show DVD will include an index of artists and their masterpieces.

Classical Baby is the brainchild of director-producer Amy Schatz and animator Maciek Albrecht. Schatz produced the Emmy Award®-winning HBO family specials Through a Child’s Eyes: September 11, 2001, Goodnight Moon and Other Sleepytime Tales (also a Peabody and Parent’s Choice Award winner), How Do You Spell God? (Peabody) and Going, Going, Almost Gone! Animals in Danger, as well as ‘Twas the Night. Albrecht received four Emmys® for his work on the HBO specials Through a Child’s Eyes: September 11, 2001, Goodnight Moon and Other Sleepytime Tales and ‘Twas the Night.

Classical Baby is produced and directed by Amy Schatz; animation created and designed by Maciek Albrecht; producers, Sabina Barach and Beth Levison; editor, Leonard Feinstein; music supervisor, Linda Cohen. For HBO Family: production executive, Susan Benaroya; supervising producer, Dolores Morris; executive producer, Sheila Nevins.

HBO Video markets an extensive array of programs ranging from HBO's critically-acclaimed and groundbreaking series The Sopranos® and Sex and the City® to theatrical features such as My Big Fat Greek Wedding, the #1 romantic comedy of all time. The company's catalog contains hundreds of titles including the multiple Emmyâ Award winning miniseries Band of Brothers, children's programs like I Spy, based on the best-selling book series, and innovative movies from HBO Films including Elephant, winner of the Palm D'Or, and Sundance Festival award winners American Splendor and Real Women Have Curves.

Street Date: August 30, 2005
Order Date: July 26, 2005
Rating: Not Rated
Runtime: Approx. 90 Minutes
Price: $26.95 Suggested Retail Price for 3 Pack
$12.97 Suggested Retail Price for Single DVDs

For more information please contact, Classical Baby / HBO Video at:
800-759-5000 or visit: www.hbo.com.

Manufacturer Classy Kid, Inc. introduced the CleanBetween line of 31 Germ Defense and related items at the 2005 JPMA show in May. The response to this line has exceeded the company’s projections and continues to gain interest among savvy retailers looking to connect with trends in the marketplace. These high-volume items were designed to bring in healthy profit margins and create a “one stop germ defense shop”. So what’s all the excitement about?

Studies show that 90% of moms are concerned about germs in public while 55% are concerned about germs in the home. This motivated the Classy Kid product designers to create the first comprehensive set of products to address the category with the guidance of a panel of caregivers and medical professionals.

Nationally-renowned microbiology professor Dr. Charles Gerba is one of the advisors to Classy Kid. He is an often-interviewed expert referred to as “Dr. Germ” and he had this to say about Germ Defense for our children, "There is a minority view in the public and even the medical profession that still believes germs are 'good for you'. In fact our studies have shown that many of the germs we find on public surfaces (and even in the home) will absolutely make children sick with no meaningful benefit of increased immunity."

Also, an important fact uncovered in the company’s market research is that as wealth increases there is a preference for cleanliness. "These are not just baby healthcare products, this is part of a marketing program for your store to attract those wealthier clients with a range of items that address their concerns, some of which they can’t find anywhere else." says A.J. Mesalic, Classy Kid company president. “You will not have to explain the importance of Germ Defense to most moms regardless of family income, it’s clear from hundreds and hundreds of focus group and survey responses that they get it”.

“In 1995 there were only 12 products on the market making antibacterial claims, and now there are over 1,000. Consumers are obviously becoming more educated about the health benefits of Germ Defense products” says Rich Lowenstein, 20-year veteran of the juvenile products industry and the company’s Juvenile Products division sales leader. “This beautifully-packaged line of products has come along just at the right time for retailers to take advantage of this growing trend”.

The U.S. Centers for Disease Control states that four out of five of all illnesses are transmitted by touch. Pediatrics expert Dr. Robert Steele, says that studies show the average toddler will be sick from germs they’ve acquired 8 times per year – or more if they are in day care - and that number can be reduced to an average of 3 illnesses per year with vigilance against germs.

That fact gives the owners of Classy Kid, Inc. the passion for their work. "We have always said that our mission is to improve the quality of life of parents and children everywhere and our CleanBetween line clearly does that when we consider all the illnesses that we can help parents prevent" says Carol Mesalic.

Germ Defense and related products within the CleanBetween line include the Reusable family of products such as the Table Bib and shopping cart cover, Disposable covers such as Wrap Around Place Mats™ and adhesive-backed potty seat covers, Disinfectants and Sanitizers such as a spray that kills most germs on contact and inhibits their return, High Chair & Dispenser Systems for dispensing wipes and disposable covers right at the table, Attach-a-Wipes that puts wipes where needed, and Travel Baby! items to keep things clean on the go. Several items have patents pending.

A.J. concludes, “This will be a great year for Classy Kid and its customers”

For more information, including facts about Germ Defense, please contact the company at (800) 406-5010, or refer to their website – www.Classy-Kid.com or www.CleanBetween.com.

DadGear Diaper Vest:
DadGear LLC introduces the DadGear Diaper Vest™. This wearable diaper bag is the hottest innovation in parenting gear since the diaper bag itself. Our revolutionary twist on the traditional diaper bag sets the standard for our "hands free" line. Combining comfort and style, you can change, feed, and entertain your child with ease and no one will be able to tell you are wearing your diaper bag. We have strategically placed pockets for all of the baby-care essentials that a diaper bag would hold. The Vest is constructed with high quality materials for ultimate durability and longevity. It is better looking than most fleece vests available in sporting goods stores but with specific functionality for carrying all of your essential dad gear!

Features include: quick-access wipes pocket (upper right) with access from the outside or the inside of the vest, two form fitting bottle pockets (one on either side), two spacious internal pockets for diapers or larger items (interior bottom front) and two external pockets for anything from keys to your hands in cool weather (lower front). In addition, we have a dual entry large pocket on the back of the vest that contains a slim design changing pad (included) specifically manufactured to be virtually invisible when stored in the pocket. The DadGear Diaper Vest™ is available in several colors.

DadGear Messenger Bag:
This rugged bag sets the new standard for Dad diaper bags by not looking like one. It is designed after the classic style messenger bag and incorporates our "hands free" approach which allows you to change, feed, and entertain your child without ever having to set the bag down. Like all of our messenger bags, this bag has a removable front panel which allows for easy cleaning and interchangeability of additional panels (sold separately). The front panel included with this bag has a custom hibiscus flower print popular with most Hawaiian gear and a large zippered pocket for easy storage of personal items.

Features include: Our quick-access wipes window under the front panel that accommodates most brands of wipes, two large pockets on the interior for diapers and food, two bottle pockets accessible from either the exterior or interior, our slim design changing pad (included) in a separate pocket to eliminate cross contamination, and two tall, skinny pockets for creams or lotions on either side of the wipes window. Oversized side release buckles, high quality coil zippers, heavy-duty fabrics, and durable hardware ensure our quality standards are met. This bag includes a large adjustable 2" strap with oversize cam buckle and an optional three point harness for a secure fit modeled after the classic bike messenger bag. This bag is available in several colors.

DadGear Backpack:
Designed in the spirit of hiking packs from our native Colorado, this rugged backpack maintains our standard of excellence for our Dad diaper bags and no one will be able to tell that it is one. We hired one of the nation's premier expedition backpack designers in Boulder, Colorado to assist us in creating an unmatched backpack. By working together, we were able to combine the ultimate in looks and functionality and incorporate features similar to our Messenger Bag and Diaper Vest™. The front panel and top pocket on this bag have a splash of color and the front panel has a retro stripe constructed of reflective tape flanked with black stripes modeled after vintage race cars.

Features include: Our quick-access wipes window at the bottom of the front of the pack that accommodates most brands of wipes, two large pockets with numerous sections and organization mesh that makes it easy to find your essentials, two bottle pockets accessible from the exterior, and our slim design changing pad (included). At the top of the pack, we have a revolutionary feature we call the "diaper hammock." This pocket keeps diapers from getting lost in the bottom of the pack and allows for easy access when changing your child. In addition, we designed the largest pocket in this pack like luggage. It has a clamshell opening, so accessing items at the bottom of a full bag is easy. As a result, you won't disrupt your organized packing job. If these features weren't enough to persuade you, we designed this pack to fit a man's frame with an 18" tall back panel. It is one of very few, if not the only, diaper backpacks sized specifically for dad. Additionally, we ensure our quality standards are met by using high quality, large zippers with dual pulls on nearly every pocket, heavy-duty fabrics, and durable hardware. This backpack is available in several colors.

DadGear Cargo Jacket:
The DadGear Cargo Jacket™ is the long-sleeved brother of the DadGear Diaper Vest™. Our revolutionary twist on the traditional diaper bag sets the standard for our "hands free" line. Combining comfort and style, you can change, feed, and entertain your child with ease and no one will be able to tell you are wearing your diaper bag. We have strategically placed pockets for all of the baby-care essentials that a diaper bag would hold. The jacket is constructed with high quality materials for ultimate durability and longevity. It is better looking than most fleece jackets available in sporting goods stores but with specific functionality for carrying all of your essential dad gear!

Features include: quick-access wipes pocket (upper right) with access from the outside or the inside of the jacket, two form fitting bottle pockets (one on either side), two spacious internal pockets for diapers or larger items (interior bottom front) and two external pockets for anything from keys to your hands in cool weather (lower front). In addition, we have a dual entry large pocket on the back of the jacket that contains a slim design changing pad (included) specifically manufactured to be virtually invisible when stored in the pocket. The DadGear Cargo Jacket™ is available in several colors.

For more information on DadGear LLC, visit www.dadgear.com or call toll free at 888-258-5610.

These days, the Dutailier family keeps growing – in all kinds of new directions. Recently, the company acquired E.G. Furniture, a full-line furniture outfit that manufactures a high-quality range of products for babies to teens. That means Dutailier now has something for every segment, from children’s furniture that grows with the child to a full range of rocker gliders for expecting mothers.

With this kind of growth going on, it seemed like the perfect time for the company to rethink its approach. The result has been new branding – and a whole new vision for your favourite Dutailier furniture.

“We’re in the process of streamlining our approach, to one that will be more comprehensive for our dealers as well as enable us to appeal more directly to consumers,” says Dominique Godbout, Vice-President, Marketing and Sales. “We’re very excited about where we’re going right now.”

For more information please contact Dutailier at 450-772-2403. You can also visit them online at www.dutailier.com or send an email to info@dutailier.com

Set contains one 100% polyester quilt HALO® SleepSackTM wearable blanket and 100% cotton interlock hat and coverall in adorable ducky print. Coverall and wearable blanket both have inverted zippers for easy diaper changing! Coverall has turnover cuffs to prevent scratched faces.

Available in yellow, pink and blue. Fits 0-6 months, 7-18 lbs. Hat not to be worn when sleeping.

Set contains one 100% polyester quilt HALO® SleepSackTM wearable blanket and 100% cotton interlock hat, bodysuit and coverall in a sleepy sheep print. Coverall and wearable blanket both have inverted zippers for easy diaper changing, and coverall has turn back mitten cuffs to prevent scratched faces!

Available in pink, blue and sage. Fits preemie 0-5 lbs, 0-6 months, 7-18 lbs. Hat not to be worn when sleeping.

Year-round weight, fabric is a luxurious 100% polyester quilt. “Back to Sleep” logo reminds caregivers to put baby on their back for sleep. It has an inverted zipper for easy diaper changes. Sleeveless design reduces the risk of overheating and rebreathing. Recommended by First Candle/SIDS Alliance.

Available in blue and pink. 3 sizes: small (8-16 lbs), medium (16-24 lbs) and large (22-28 lbs).

The Original micro-fleece HALO® SleepSackTM wearable blanket gets a fashion twist with the addition of woven ribbon trim! Yellow features jungle animals, while pink has flowers, and light blue has sporty cars.

Customers looking for the deluxe hand and feel of the popular plush Velboa blankets, but have safety in mind, will love our new SleepSackTM Deluxe wearable blanket. We’ve lined the cozy Velboa fabric with a light soft jersey knit. Satin binding at the arms, neck and down the front zipper gives this newest addition a royal look.

For more information please contact Halo Innovations at: 888-999-HALO(4256) or visit the website www.halosleep.com.

Every parent worries about the safety and comfort of their newborn. However, some parents do not realize how the position of their infants can affect its breathing.

Because all babies are born with a lack of neck muscle strength, their little heads can flop forward in oversized carriers. It is not only uncomfortable for them, but it can lead to difficulties in breathing and swallowing.

However Hug Me Joey® is a complete support unit for baby carriers and the most ergonomical on the market today. This scientifically designed and tested product makes it possible to do away with artificial support like rolled towels.

Hug Me Joey works in most carriers and fills in excess seat area to form fit the baby. Conforming to the baby’s shape, it creates a healthier position making it easier for them to breathe. Other positive effects of a well-positioned baby are decreases in abdominal pressure causing less spitting up.

Hug Me Joey is made of a “baby-friendly” hypo-allergenic, flame-retardant material. The cover is removable and washable for easy cleaning while the therapeutic support insert is water-resistant.

Hug Me Rolli™ keeps infant snug and secure
Rocky River, OH (January 19, 2004) – Parents want to provide their infants with the most comfort and safety. However, some parents may not realize the importance of an infant’s total body support while in an infant carrier.

Slouching and slumping sideways in an infant carrier can be unpleasant for the infant, possibly causing them to suffer unnecessary discomfort. Fortunately, now there’s a safe and simple solution æ The Hug Me Rolli™.

Hug Me Rolli offers total body support and comfort while the infant is in its carrier. Designed by a mom who is also a medical professional frustrated with other products on the market, Hug Me Rolli can be used in all carriers and conforms around the infant.

Hug Me Rolli keeps the infant in an upright position. Staying upright can also keep the infant snug and secure. Hug Me Rolli is washable for easy cleaning and made of a “baby-friendly,” flame-retardant fabric. The new Hug Me Rolli features a rattle that the baby can kick to soothe itself to sleep.

Hug Me Rolli is just one of the infant items in the Hug Me Joey® product line, all developed to help infants live safer, healthier, and happier lives. Suggested retail price is $18.99 - $21.99.

For more information, or to place an order, please visit www.hugmejoey.com or call 800-238-8006.

The most effective way of protecting children's eyes from harmful UV rays is by limiting their protect children's eyes from harmful UV rays is by limiting their exposure to these rays. Children's eyes have larger pupils and less pigmented tissues, therefore they are more exposed to strong sunlight and are at a greater risk of damage. Parents and care takers should make certain children always wear sunglasses when exposed to the sun's harmful rays. Level of UV radiation from the sun are highest on sunny days on the beach and in the snow. Most of us are aware that UV rays can cause skin cancer, but do not realize that our eyes can also suffer from sunburn which can lead to cataracts.

The Joppa rocker is a one of a kind rocking horse, rocking chair. The design is so that the rocker will not tip over front or back. The soft padding, all the way down the neck, gives small arms a nice soft tube to hug and hold on to while rocking. Young children play on these rocking horses as horses; and as the children grow they use it as a rocking chair while watching TV.

We get many request for additional covers for a child that has outgrown the rocker but refuses to give it up! Cleaning is a breeze, the covers slip on and off easily and can be thrown in the wash. The covers are made with washable 100% cotton fabrics with a patch of leather.

Multiple cover sets can be purchased to be used during the times washing is scheduled. The variety of patterns and colors allow parents to match the rocking chair with the childs room.

To purchase, or to place an order, please visit, www.joppakids.com,
or call 877-292-9113

“Designed to help parents swaddle their newborns with ease. Pieces that extend beyond that of a regular blanket which make swaddling a breeze. Soft and washable.”

An adorable swaddle blanket that actually works. Five years in the making. Made with specific attention on infant’s physical and emotional well being.

The Loving Baby Swaddle Blanket modernizes an age old, cross cultural tradition. Revolutionary, concave design made to mimic mother’s womb and infant’s growing body. A swaddle that is simple to use, functional and cute. A swaddle that fits snug and does not come undone. No Velcro, No arm straps, No pockets and No zippers needed. The only blanket that allows for weaning. Fitting preemies up-to 3 months. It’s all a newborn needs to wear the first few weeks of life.

The McKenzie Kids - Highland Satchel combines the quality of genuine Micro-Fibre with a large size diaper bag equipped with loads of features to bring pleasure to the adventure.

Large, insulated, zippered bottom compartment...Great for picnics!
2-Way zippered main compartment with additional mesh pouch
Inside "dirty duds" zippered pocket to separate wet or soiled items, and changing pad is included
Curved and padded shoulder straps, padded back panel for added carry comfort

The Contoured Cushie Step-UP™ makes potty training easier with the padded potty seat with step stool. Our contoured and softly padded seat features a step for easy access and non-slip handles for safety.

The Cushie Traveler™ Folding Padded Potty Seat is compact enough to carry in your diaper bag yet still provides the comfort and familiarity of the seat that your toddler uses at home. It is also designed so that it is easy to clean with a wet wipe and features a washable carry bag.

Contoured Cushie-Tushie™
Make potty-training easier with the Contoured Cushie-Tushie potty seat. This comfortably padded seat features a built-in deflector shield, sanitary lifting handle, as well as a bonus wall hook to store the seat when not in use.

The Contoured Cushie is fully wrapped for easy cleaning, and also features a deep seat ring that fits standard and elongated toilet seats.

For more information, call Mommy's Helper at 1-800-371-3509 for a retailer near you or visit www.mommyshelperinc.com.

Moonlight Slumber, makers of premium sleep products for the health and comfort of little dreamers, announced an expansion to its popular Starlight Support mattress line. Available since May of 2004, Starlight Support mattresses are the best children’s mattresses available today. Sold nationwide in retail specialty stores and e-tail outlets like Posh Tots, the Starlight Support mattresses are developing quite a following. Now with the newly expanded size range, buyers can get a premium Starlight Support mattress to fit any size they may need while instantly knowing the price and delivery time.

Starlight Support mattresses are available for cradle, crib, toddler beds, twin-, full-, queen-, and king-sizes, as well as round crib sizes. The mattress is also available as a flat or contoured changing table pad or as a custom order to fit any need. Moonlight Slumber also provides quality bunky boards to complete a youth bed ensemble.

Terri Paul, president of Moonlight Slumber, describes this move to complete the size offerings of Starlight Support™ mattresses: “We’ve always made our mattresses available in any custom size, but by making the full line of standard sizes, in addition to custom sizes, we make it easier for buyers to know instantly the prices and delivery times of our product. We are enjoying such a high level of success with our mattress, we truly want to make it as accessible to buyers as possible. The Starlight Support mattress is the type of product where once you see it, you know the differences instantly. The Starlight Support mattress is a premium product. By making it fast and easy to order, we’re making it easier for people to judge us for themselves.”

The Starlight Support mattress from Moonlight Slumber stands apart from competitive products with features like:

Further, the Starlight Support mattress line boasts comfort and beauty. Each side has a different degree of firmness: one for infants, the other for toddlers. The ticking remains supple for life without cracking or making noise and the clean edges pull sheets taut making a crisp, beautiful bed. Starlight Support mattresses are available in a high-density foam or a more traditional foam encapsulated innerspring model. The price for either style is the same, so the decision is purely up to customer preference.

Starlight Support mattresses are also available in a Supreme model which covers the firm toddler side of the mattress with viscoelastic memory foam. This foam supports growing joints and keeps Baby’s spine in perfect alignment. The Supreme models are available in all sizes in either a foam encapsulated innerspring or the all foam variety. The Starlight Support Supreme offers the plushest experience in youth mattresses.

About Moonlight Slumber
Moonlight Slumber products are designed for the most discerning parents and their little dreamers. From our hallmark product, the Starlight Support line of crib, cradle, and youth mattresses and changing table pads, to our uniquely engineered Serenity Star maternity transitional pillow, you won’t find better products anywhere in the marketplace. Unparalleled Quality. Unparalleled Safety. Unparalleled Elegance. We strive for excellence. The health and comfort of children depends on it.

The HandySitt™ Portable Wooden Booster Chair is a child's seat that combines the comfort and stylishness of a full sized Booster Chair with the portability and convenience of a portable booster seat. The HandySitt™ chair easily adjusts to fit most chairs from 12 inches to 17 3⁄4 inches high and folds easily for storage or use outside the home. Your child can sit and eat at the table with you. Use the chair at home, at restaurants, when traveling or when visiting the grandparents. Suitable for children 9 months to 4 1⁄2 years old and available in different colors and wood stains.

For more information, please contact Mountain Buggy at 866-524-8805 or visit them online at: www.mountainbuggyusa.com

PRIMO® EuroBath™

Safety, style and function merge in PRIMO®’s EuroBath™. PRIMO®has created the ultimate smart solution for bathing your baby.

PRIMO®’s EuroBath™ makes bath time safe, fun and convenient for both baby and mom, without the need for an extra pair of hands! It’s the first “smart” bath because its unique anatomical shape keeps baby in the ideal bathing position and prevents baby from slipping under the water. The extra large 38 quart capacity and double position make PRIMO®’s EuroBath™ perfect from the very first day up to baby’s second birthday.

The patented European design is stylish, reliable and safe. The infant or baby newborn to six months old is safely cuddled under baby’s arms and between the legs to help prevent the infant from slipping under the water. It’s like gaining an extra pair of hands for mom. As the baby becomes a toddler, the baby can change positions. The toddler can sit in the bath with a safety post between baby’s legs to hold on to for fun and security. It also prevents the toddler from slipping under the water.

The EuroBath™ is the largest baby bath available. It measures 36” long by 21” wide by 10” deep and could hold up to 38 quarts of water. It has a built-in drain and two areas for soap, shampoo, sponge, etc. The EuroBath™ can be hung on a wall hook when not in use to save on storage space. It is made of durable polypropylene plastic. The EuroBath™ is available in pearl white, pearl mint green and transparent blue.

PRIMO® DUCKY Bath and Toy Bag
PRIMO’s Ducky Bath & Toy Bag offers baby a unique soft duck shaped cushion that later changes into a toy bag for the bath wall. Bath can be used in single or double sinks, on a table top or in a bathtub. Built-in shower rod hook for drying and storage. Two large compartments for holding bathing accessories. Easy to drain plug. For babies 0-9 months of age.

PRIMO®INFANT BATH SEAT– Now with Soft Cushioning MAKES INFANT BATHING EASIER!

Bathing a newborn baby is easier and safer now with PRIMO’s® Infant BathSeat! Designed for an infant from birth to 6 months old, the new PRIMO® InfantSeat cradles the infant by supporting the legs and arms while bathing. Mother can safely bathe her infant with the PRIMO® Infant BathSeat, helping to prevent the baby from slipping under the water. Mildew resistant, foampadding now softly cushions your baby. Suction cups hold the PRIMO® Infant BathSeat securely in place in almost any bath or sink without a non-slip surface. It’s perfect for home or for traveling!

The PRIMO® Infant BathSeat is designed to hold an infant from up to 18 pounds and 28 inches long. It is made from non-toxic plastic resin that is lightweight and easy to clean.

PRIMO® FREEDOM TRAINER® - The Fun Way To Toilet Train
The PRIMO® easy-to-use toilet Freedom Trainer® is perfect for your child’s comfort, safety and confidence! It has a built-in step and specially designed gripper handles that reinforce confidence to be independent at toilet time. The built-in deflector helps to keep both your child and toilet clean. Your child will feel safe and secure on Mom’s big toilet, and will toilet train faster.

The PRIMO® Freedom Trainer® was designed for safety by being sturdy and stable, yet light-weight. Its unique space-saving design allows it to fold-up for storage when not in use. It’s built to last, making it the most economical and practical toilet trainer on the market today.

PRIMO 4-In-1 Soft Seat Toilet Trainer / Step Stool™

The PRIMO 4-In-1 Soft Seat Toilet Trainer / Step Stool™ offers a total solution for hygienic potty training! The unique molded soft seat reducer is easy to clean and will not tear or rip like vinyl foam covered seats! The molded soft seat reducer fits both round and elongated toilets. Toilet Training Tips and Reward stickers are included.

The PRIMO® 4-In-1 Soft Seat Toilet Trainer / Step Stool™ supports children up to 45 pounds. The packaging is tri-lingual.

PRIMO® 4-In-1 Soft Seat Toilet Trainer / Step Stool™ - PRIMO Item # 535
Suggested Retail Price - $24.95

PRIMO®FOLDING POTTY SEAT With HANDLES™
PRIMO’s® FOLDING POTTY SEAT WITH HANDLES, the handy, folding toilet reducer for traveling away from home! Your child is sanitary, safe and secure! Child can hold clean handles – not dirty toilet bowl - for added security! The mother’s and the child’s hands never need to touch the toilet bowl, guaranteeing safety and hygiene. Folds compactly for storage into included travel bag. For stability, it has four large rubber pads to grip toilet seat and extended overhangs on front of toilet seat. Four hinges are designed so they won’t pinch skin. It is designed for children up to 40 lbs. or 16 Kg.

PRIMO® FOLDING POTTY SEAT WITH HANDLES ™ – STYLE # 521
Suggested Retail Price - $8.99

PRIMO® STEP STOOL
PRIMO’s STEP STOOL lifts children to new heights. Light weight plastic is easy to clean. Includes non-skid rubber feet. Supports up to 150 lbs. Pearl White and other colors available.

For more information, please contact Primo at 973-926-5900 or visit them online at: www.primobaby.com

Why a Warm Change Table For My Baby
During your newborn’s first 8-12 weeks of life they cannot adequately control their own body temperature. This is especially true of low weight newborns. When stripped down for a diaper change the infant is fully exposed to the ambient room temperature.

The common belief is that nurseries should be kept between 68 and 72ºF. This causes the newborn to be chilled and subsequently stimulated and upset. The Mother’s Warmth Change System ensures that your loved one is kept warm during the changing process, and as a result is more happy and content.

Mom and Dad Benefit
Especially in the early months, your newborn is up frequently for feedings and changing’s. If you are breastfeeding, that can be as often as every 2-3 hours at night. The Comfort Change System holds a constant temperature that is the same as that of the parent. This warmth will keep your little one happy, calm and soothed – and subsequently will go back to sleep sooner!

For more information, please contact: Radiate Research Inc.
84 Hines Road, Suite 150,
Kanata, Ontario, CANADA K2K 3G3
www.radiateresearch.com \ mgrinstead@radiateresearch.com
Tel (613) 599-9108 ext 224 \ Fax (613) 599-6740

Just like down on the farm, all your favorite barnyard animals have been added to the Redmon For Kids Bongo Buddy Family. Your Bongo Buddy will add a sense of whimsy to any nursery and will make clean-up a fun and exciting responsibility.

The new e3 Buggy from Phil + Teds is a fast fold, compact 3 wheel stroller, which, with the "Doubles Kit" allows you to carry two children without the need for a double stroller. Seventy percent of all families in the U.S. have one child, followed by a second within two years. The e3's "newborn bed" reclines completely flat and is especially designed for the small baby's growing spine, while the second seat is comfortable for the older sibling. The e3 offers compact size, easy fold/unfold, and adjustment zippers on the back for easy recline into any of four positions. Weighs only 22 lbs.

For more information, contact Regal+Lager at 800-593-5522, or visit them online at www.regallager.com.

Petit Pois By Snopea makes its debut at the August Children's Club. Petite Pois offers eye-catching five-piece crib bedding sets each with a bonus matching stuffed toy.

Choose from such unique colorful print coordinates as Jungle Snuggle, Sea of Dreams, Poodle Canoodle and Sleepy Meadow.

Beautifully illustrated with pages for scrapbooking, journaling and information to cherish baby's first five years.

BUTTON MOSES BASKET: Also available in a pink button pattern, this baby carrier provides a soft and comfortable way for baby to travel in and out of the home.

Adjustable sleeve, chest and bottom easily accomodates 5-10 pound newborns. 100% cotton knit with satin trim.

BUTTON BRAG BOOK: Also available in pink button pattern, this photo book provides a perfect way to show off little ones. Holds 50 4"x6" photos.

For more information, please contact Stephan Enterprises, Inc. at 800-359-2917 or visit: www.stephanenterprises.com.

Crib Tent II —With ALL NEW Inside Surround Net!

• Helps prevent injuries from falls
• Helps prevent injuries to limbs between crib rungs
• Helps prevent child from climbing out and unattended wandering
• Allows crib rail to be lowered for easy access
• Helps protect from unwanted objects and pets entering crib, while containing child’s own bottles, toys, etc.
• Helps discourage insects
• Fits most standard and sleigh-style cribs
• Easy to assemble–no tools needed
• Collapses easily for travel
• Safety tested, washable, warranty

When it comes to the safety of your infant or toddler, we understand your needs.
If you are interested in placing an order or if you would like to learn more about the Tots in Mind product line contact us at 800-626-0339 or info@totsinmind.com. Visit our web site at www.totsinmind.com.