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Feature Article - Relationship Marketing
2.
Meet the Maker - Prenatal Cradle
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The Edge - Industry and Product News to Keep You Ahead
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Product Update Pages | 6. Baby Shop Article Archives | 7. Highlights for the Next Baby Shop Magazine

The Edge

Juvenile Products
Maternity & Nursing Apparel
Publications
Specialty Products
Web sites

Read about Juvenile Products from:
Baby Sherpa
| BébéSounds| Hug Me Joey | GoBabies| Kalencom |Mommy's Helper | Regal+Lager | Samsonite | Tots In Mind | WaterToT

 

ACTIVE PARENTS GROWING MARKET FOR BABY RETAILERS
Dads Love Sporty 4 - in - 1 Diaper Backpack

Active parents, hungry to simplify their lives, are eating up Baby Sherpa™ – the first 4-in-1 diaper backpack to hit the North American marketplace. In fact, many retailers are catering directly to active parents with special in-store displays featuring gear for families on the go.

“Dads especially love the sporty look, rugged styling and efficient 4-in-1 versatility of Baby Sherpa™,” said company CEO, Heather Campbell-Dewar. “And, with Christmas fast approaching, it’s the perfect gift for the new Dad.”

Baby Sherpa™ is a high quality, hands-free performer that out-packs the competition. Technically and ergonomically designed, it features the following four gear bags in one:

Cooler – soft-sided storage for snacks & beverages
Diaper – large change pad, insulated bottle holder, pacifier clip, toy loops, abundant storage for baby gear & featuring ‘tough as nails’ zippers and pull tabs
Video – padded pocket for safety & protection. Also great for breast pump!
Personal Gear – secure pouch for wallet, keys, glasses, cell phone & palm pilot.

Baby Sherpa is also a big hit with parents who are travelling with their little ones. Many retailers reported great business with parents flying during the summer vacation. With Thanksgiving and Christmas approaching retailers are gearing up their stock to meet the demands of parents flying to spend the holidays with their families.

“My husband and I are active parents,” said Heather Campbell-Dewar, who couldn’t find one bag capable of carrying all my gear. Out of this need, Baby Sherpa™ was born.”

Check out Baby Sherpa on line @ www.babysherpa.com
Suggested retail sales price of Baby Sherpa is $89.00.
For retail inquires please e-mail info@babysherpa.com or telephone Val Swanson @ 630-890-7610

For further information: Heather Campbell-Dewar
Telephone: 1-888-333-3424 • Email: info@BabySherpa.com



New BébéSounds® Products from Unisar!

BébéSounds® Angelcare® Movement Sensor with Sound Monitor detects if your baby stops moving, even while she sleeps.

Unisar®, the manufacturer of the BébéSounds® Prenatal Heart Listener®, is offering a BébéSounds® Angelcare® Movement Sensor with 2 Sound Monitor Receivers giving you the reassurance your baby is all right not available from just a sound monitor. If absolutely no movement is detected for 20 seconds, an alarm alerts you to check on your baby.

The Movement Sensor with Sound Monitor is two systems in one. The under-the-mattress Sensor Pad detects your baby’s slightest movements, even while she sleeps. If your baby goes absolutely still for 20 seconds, the Sensor Pad sends a signal to the Nursery Unit which sounds an alarm, alerting you to check your baby. If you are out of the baby’s room, the portable Parents’ Units pick up the alarm, as well as other nursery sounds. And the second Parents’ Unit gives you the freedom to leave one in your bedroom and not have to move it from room to room.

The BébéSounds® Angelcare® Movement Sensor with 2 Sound Monitor is intended to be used as parental reassurance monitors to sense your baby’s slightest movements so you can “get the peace of mind you need to get the rest you need.”

The suggested retail is $99.99 for the Movement Sensor with 2 Sound Monitor Receivers (#AC 201-2P) and it will be available in stores on November 1, 2003.

Help keep your baby safe with the BébéSounds® Crib Gate Alarm

Unisar®, the manufacturer of the BébéSounds® Prenatal Heart Listener®, has another new product to help keep your baby safe. The new Crib Gate Alarm alerts you if your baby’s crib gate goes down when it should be up. The Alarm lets you know the gate is open by playing the tune London Bridge is Falling Down. It is not a sharp alarm so your baby will not be awakened.

Crib gates are the cause of approximately 19% of crib-related accidents. A parent may get distracted when putting her baby back in the crib and not realize she hasn’t fastened the gate properly. Or, an older sibling may want to reach the baby and pull on the gate. Either way, if the result is an open gate, the baby may fall out of the crib. The BébéSounds® Crib Gate Alarm will help avoid these unfortunate accidents.

The suggested retail is $12.99 for the Crib Gate Alarm and it will be available in stores on December 1, 2003.

For further information contact Unisar Inc. at 15 West 36th Street, New York, NY 10018, T. 800.233.1196, visit the website www.bebesounds.com, or email greenberg@unisar.com.

...No more rolled towels, weak support blankets, or worry!

This is a complete support unit that fits easily into most infant carriers. Simply buckle your baby in and go!

By placing your baby in the correct support position, “Hug Me Joey“ allows the full-body support that your baby needs.

How Hug Me Joey Supports Your Newborn:
• Works for the 3-point harness system.
• Fills excess seat area to form-fit your baby, giving your infant a snug fit in the infant carrier.
• Provides easier breathing by positioning the baby in a straighter angle.
• Position decreases the intensity of common feeding problems such as fussiness, gas and spit-up.
• Helps support muscle tone in all newborns.
• Great for preemies, takes the worry out of traveling.
• Removable and washable cover head and side support.
• Material is breathable, hypo-allergenic, and flame retardant.

 

The design of the "Hug Me Joey" aligns the digestive tract, maintains an open airway, and helps to support muscle tone in all newborns.

The "Hug Me Joey" also offers the best support and position for breathing and for swallowing! Some parents even use "Hug Me Joey" when feeding their baby!

This product is very different from other head support devices on the market. The "Hug Me Joey" not only helps to support the infant's head and neck but also gives important back support and lateral support on all sides.

 

For more information contact:
Hug Me Joey • P.O. Box 16616 • Rocky River, Ohio 44116
phone 440.356.0037 • fax 440.356.2209 • toll free 800.238.8006
Email: esther@HugMeJoey.comwww.HugMeJoey.com

 

New Video Takes Toddlers Places

Burkewood Communications Corp. (BCC), of Princeton, New Jersey and GoBabies, Inc. (GBI) of Oak Hill, Virginia are taking children ages one to four on virtual field trips and giving them a head start on their ABCs with their new DVD series, GoBabies® Alphabet Road™. The first in the series, entitled “F” is for Farm—Do you know where milk comes from?, takes little ones on a fun and educational tour of Tranquillity Farms, a dairy farm in Andover, New Jersey.

“We designed Alphabet Road to feed a toddler’s curiosity with the world around them. We take them to see real places, meet real people, and do it in a positive and fun way. It’s fresh and the children love it!” states Burke Wood, president and director at BCC.

The show pioneers a unique 5-in-1 format that uses video, song, sign language, interactive activities and the child’s own voice to tell a story and teach concepts. This multi-sensory format was developed by GBI’s CEO/Founder, Maura White, as a result of seeing language specialists help her own son, who has auditory processing difficulties. “As the child sees, hears, motions, sings and speaks to learn, they have a lot of fun and tend to remember more of what they were taught along the way,” says White.

“F” is for Farm also debuts the five GoBabies characters. Executive producer, Kate Wood observes, “Each of the GoBabies has a distinct personality and background. In our extensive testing of the program with toddlers, it’s been fun to see how each child chooses his/her favorite character.” She adds, “The GoBabies make great little tour guides.”

The program also features original music co-written by Ms. White and Lanny Sherwin, award-winning Nashville composer. Mr. Sherwin’s CD, Dream with Me Tonight won the coveted Parent’s Choice Award in 2002, and Best Toddler CD in 2001.

As the series title suggests, Alphabet Road is also directed at helping toddlers learn their ABCs. Throughout the program, the GoBabies help teach farm-related words with the help of live footage, graphics, sound and special visual effects.

“F” is for Farm is available for purchase on the web at www.alphabetroad.com or by phone at 800-462-2297, Amazon.com, Target.com, Borders.com, BabyUniverse.com and select independent retailers. According to Mr. Wood, the series second and third programs, “B” is for Bakery and “P” is for Playground, are planned for release in 2004.

Burkewood Communications Corp. is a family-owned, award-winning commercial producer. Samples of their work can be seen at www.burkewood.com. They can also be contacted at 609-683-8194.

GoBabies, Inc. helps infants and toddlers go places with its products, information and services. The company has been recognized by CBS’s Early Show, MSNBC and National Geographic’s Family Traveler. GoBabies can be reached through its website at www.gobabies.com and by calling 800-462-2297.

Heard the good news from Down Under?
Kalencom is proud to introduce our Australian designed Snugtime® layette line of bibs, hats, mittens, blankets, booties, washers, wraps, Cosi Bags™, and so much more! In addition we have great new diaper bags to match in a variety of styles and colors, all designed for the active parent on the go.

The Cosi Bag™ is a blanket-like garment for your baby that eliminates the need for an additional loose blanket or quilt that could easily pose a danger if bunching occurs while baby sleeps. Available in blue, pink, or yellow in styles with or without sleeves. Made of ultra-soft fleecy cotton. Machine washable and dryable. Flame Retardant. Choose sizes 0-6M or 6-18M. To purchase, or for information about a store near you, go to www.kalencom.com or call 1-800-344-6699.

 

Mommy's Helper releases “NEW” Lever-Lok

One of today’s most popular home décor items can also prove to be one of the most hazardous, the lever style door handle. Toddlers can easily pull this type of handle down and open the door, inviting a myriad of dangerous situations into their life. Mommy’s Helper, Inc. has created a solution to this very real problem. The Lever-Lok, designed to block little hands from reaching up and opening the door, yet is still adult user friendly. The cover is easy to install and fits over most lever style door handle hardware, on either side of the door, and adults can effortlessly reach the lever to quickly open the door. The Lever-Lok is an excellent way to keep kids from opening the door to trouble.

 

 

Estimated Retail $7.99. Call 1-800-371-3509 for a retailer near you. Mommy’s Helper, Inc. Wichita, Ks.
Web site: www.mommyshelperinc.com • E-mail: Service@mommyshelperinc.com • Tel: 800-371-3509

 

New From Regal+Lager!

BabyBjorn Baby Carrier Original (Left)
Easy to take on and off with all adjustments Made in front. Developed in co-operation with parents and medical expertise. Easy on your back.
For children 8-25 lbs.

BabyBjorn BabySitter 1-2-3 (Right)
Three positions.
No batteries needed.
The child’s own movements set the sitter in gentle motion.
For children 0-24 months.


“KiddyGuard” from Swedish Lascal
Unique gate concept where the mesh barrier/gate “disappears” when not in use. Needs minimum space, is easy to install anywhere in the home.
No trip hazard across the opening.


 

 

Noukie’s are the adorable plush line from Belgium, distributed in the US and Canada by Regal Lager, Inc. Highest quality, embroidered faces with many expressions. Comes with a NO TEARS PROMISE, which guarantees that if you register the toy, you will be able to replace a child’s lost or destroyed favorite plush toy up to a certain year and date (see label on toy).

       

The images are showing, from left to right; Tonton, Fred the Frog and the newest addition to the happy Noukie’s family, the funny pair, Paco the Donkey and Lola the Cow.

For more information, contact Regal+Lager at 800-593-5522, or visit them online at www.regallager.com.

 

 

Maxwell's Collection of Wicker Furniture is a delightful mixture of materials and design, featuring solid pine construction; natural hand woven wicker baskets and a unique diamond cut out pattern especially for a little one's room. The Four-Drawer Wicker Tall Boy is beautifully crafted with reversible baskets that give individuality to the furniture's look. Maxwell's Collection also includes a Four Drawer Chest, and Convertible Dressing Station with removable top that grows with a child's needs. Dimensions: 21" L x 17.75"W x 56"H. Available in White or Natural finish with the Dressing Station also available in a fine Distressed Cream finish. Cotton Basket Liners are available in soft hues of pink, blue, or celery, and sold separately.

 

The NEW 'Instant' Baby Travel Bed from Samsonite Juvenile Products is a sleek, stylish looking bag that quickly transforms into a bed in seconds. Our new Folding Baby Travel Bed is perfect for today's mobile family. It comes complete with a snap-on Mosquito Net to protect baby in an outdoor environment, one soft, fitted Terry Sheet, two Zippered Compartments for baby's things, with one insulated for Bottles or Food Storage. Open dimensions: 30.5"L x 17.5"W x 9"H. Available in Black or Taupe.


Like a polished look...Choose from the new Elegance 'LA' Collection of Diaper Bags by Samsonite Juvenile Products. With an exceptional range of designs that sport leather accents and many specific features, these bags will fashionably compliment a wardrobe while meeting the many needs of baby. All bags come complete with Changing Pad and Stuff Storage Bag. Made of Streamline Nylon for easy care and durability. Available in Black or Taupe.

For specific features and an up close look at each piece individually, or to view other collections, please visit www.samsonitejuvenile.com. Also contact us at (253) 395-1017; email info@samsonitejuvenile.com for a catalog or more information.
Samsonite Juvenile Products
6952 South 220th St.
Kent, WA 98032
USA

What's new at Tots In Mind, Inc.?
Crib Tent II —With ALL NEW Inside Surround Net!

Featured Benefits Include:

• Helps prevent injuries from falls
• Helps prevent injuries to limbs between crib rungs
• Helps prevent child from climbing out and unattended wandering
• Allows crib rail to be lowered for easy access
• Helps protect from unwanted objects and pets entering crib, while containing child’s own bottles, toys, etc.
• Helps discourage insects
• Fits most standard and sleigh-style cribs
• Easy to assemble–no tools needed
• Collapses easily for travel
• Safety tested, washable, warranty

When it comes to the safety of your infant or toddler, we understand your needs. If you are interested in placing an order or if you would like to learn more about the Tots in Mind product line contact us at 800-626-0339 or info@totsinmind.com. Visit our web site at www.totsinmind.com.

 

Saving Children Benefit of New WaterToT Baby Carrier for Pool and Beach.

The Red Cross states that constant supervision is only way to best protect babies from a variety of serious water incidents. Only the WaterToT promotes improved safety by helping ensure constant supervision by holding the baby close to mother or other adults during water play in ultra soft and water-friendly neoprene.

Safer and much more fun when babies feet, hands and of course mother’s hands are free to play and splash or tend to other baby needs. Safer and much more fun.

A great gift idea for baby showers or busy mothers. This is also a great safety product for around the pool and beach and just as helpful at the store or in the garden or park.

Many studies have suggested the benefits of having the mother and baby bond enforced with increased touch between mother and child with baby carriers. From traditional and ancient cloth wraps to modern high-cost graphite carriers for hikers, carriers are proven. Now WaterToT lets you and baby also enjoy the water.