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Infoamation

You're going to have a baby and you want the world to know. This is what Michael and Sheryle Woodruff, founders of Infoamation Announcements, thought when they were expecting their bundle of joy. While Sheryle was resting in the hospital after the birth of their son, Michael searched for an announcement sign but became frustrated with the limited options he found. "It was either a cheap party sign or an expensive rental. Neither provided me with an attractive keepsake worthy of this event."

Michael then made a foam sign that really caught the attention of their friends & family. This led the couple to question other parents about their experience in finding a baby announcement sign. The Woodruffs had this to say, "We were surprised to learn that there were a variety of needs not being addressed. For instance, some new parents live in apartments or condos which have no yard. Others were not willing to spend a lot of money for a one time rental sign. Some even missed the opportunity to announce this event because they were not happy with any option available at the time".

Infoamation co-founder, Sheryle, had this to say, "I wanted our announcements to be much more than just a yard sign. A priority of mine was that every parent no matter where they lived or what their circumstances could easily find an attractive baby announcement that could be placed anywhere…on the front door, in the nursery, at the office, in a flower pot, and, of course, in the yard." Many working mothers told the Woodruffs that the office would be a great place to announce a baby's arrival. Infoamation Announcements now make it possible to have an announcement at the home or office. A dry-erase marker can be used to create a "count-down". Co-workers can even use its whiteboard surface to record special congratulatory messages.

Previously retail stores have not had the opportunity to offer their customers a quality baby announcement sign at a reasonable price. Diane Durgin, owner of Baby's Corner & Big Kids 2 said, "Infoamation Announcement Signs have bright colors and fresh designs. It's a fun and unique way to announce a new birth. It's perfect for store registries and baby shower gifts too."

About Infoamation Announcements:
Infoamation Announcements was started with the needs of expectant parents in mind. All signs are made from a durable weather resistant foam material, hence the name inFOAMation. They come in three unique styles and all can be used for the birth of a Boy, Girl, or Twins. All are packaged in an attractive gift box making it the perfect gift for any expectant parent.

For further "infoamation", please contact Infoamation Announcements at 407-889-3327 (ext. 114), email Sheryle Woodruff at sw@infoamation.com, or visit www.infoamation.com.

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Mother's Intuition's OB/GYN Marketing Program

Tummy Honey stretch mark cream displaysMother's Intuition, Inc. is offering a unique and effective marketing program for baby and maternity stores targeted to the specific area around the store.  The best feature about the program is that Mother's Intuition, Inc. does all the work!  The program works as follows.  First, Mother's Intuition determines with the retailer how many OBGYN offices to target around the store and sets the cost for the program accordingly.  The cost ranges from $200 - $800, once per quarter, which covers the cost of the samples and shipping to the OBGYN offices.  All the service is free.  There is only a one mailing commitment, so the retailer can just try the program, and if happy with the results after three months, can continue it on a quarterly basis.  Second, Mother's Intuition calls the OB offices and "signs them up" to receive Tummy Honey product samples WITH the store's contact information and a strong incentive coupon to come into the store.  Third, for those OB offices that agree, Mother's Intuition prepares and mails the samples directly to the OB offices.  This is the best way to drive new pregnant customers into your store at a minimal cost! 

For more information on the program, please contact Jon Harb at customerservice@mothersintuition.com, call 949-837-1163, or visit www.mothersintuition.com.

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ProudBody, Inc.

ProudBody introduces its new ProudBaby
keepsake line of products

ProudBody, Inc.We're pleased to introduce our baby keepsake line of products. Each new product is a do-it-yourself clay impression kit that enables a parent to easily create a special keepsake of their child's handprints and footprints! These keepsakes also make a treasured gift for family and friends.

Each kit contains soft, pliable air-drying clay. Our non-toxic clay is safe and easy to use to capture those precious little hands and feet. You won't believe the detailed impression you can make! After 1-2 days, the clay dries into an unbreakable, stone-like material.  There is no baking and no mixing of messy plaster. The clay is safe for baby's skin and conforms to the health requirements of ASTM D-4236.

Clay Keepsake Memory Tin
Our easy Clay Keepsake Memory Tin makes detailed prints of a child's hand and/or foot in minutes to display or store in the memory tin. The round tin is 7 inches in diameter.

ProudBody, Inc. - Clay Keepsake Memory Tin

Clay Hanging Keepsake Kit
Our easy Clay Hanging Keepsake Kit makes detailed prints of a child's hand and/or foot in minutes. Display ideas include a holiday ornament on a tree, as a wall hanging, or on a tabletop easel. The kit makes 2 keepsakes, each 4 inches in diameter.

ProudBody, Inc. - Clay Hanging Keepsake KitProudBody, Inc. - Clay Hanging Keepsake Kit

Clay Keepsake & Photo Wall Frame Kit
Our easy Clay Keepsake & Photo Wall Frame Kit makes detailed prints of a child's hand and/or foot in minutes. The frame displays 2 prints and holds a 5 x 7 photo. Frame is available in black or white.

ProudBody, Inc. - Clay Keepsake & Photo Wall Frame Kit

Clay Keepsake & Photo Desk Top Frame Kit
Our easy Clay Keepsake & Photo Desk Top Frame Kit makes detailed prints of a child's hand and/or foot in minutes. Our kit includes soft, pliable air-drying clay and is safe and easy to use. You won't believe the detailed impression you can make! The frame displays 2 prints and holds a 5 x 7 photo. Frame is available in black, natural or mahogany finish.

ProudBody, Inc - Clay Keepsake & Photo Desk Top Frame Kit

For more information, call 877-972-1859, email info@ProudBody.com, or visit www.ProudBody.com.

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Saphia WaterSaphia Water

In July 2006, Saphia Lifestyle Beverages celebrated the birth of Saphia Water, a line of low-calorie, naturally flavored, nutrient-enriched water beverages, weighing in at 16.9 ounces per bottle. The product was developed specifically to respond to obstetricians' universal recommendation that expectant, nursing and hopeful moms drink the equivalent of at least 8-10, 8-ounce glasses of water daily, and increase their intake of important vitamins and minerals.

Saphia Water is a lightly flavored beverage enriched with medically-approved mounts of folic acid, calcium, dietary fiber, zinc, niacin, magnesium, selenium, vitamins B3, B5, B6, and B12, vitamin C, vitamin D3, and potassium.

Saphia Water has the endorsement of the American Pregnancy Association, and now retails in large chains including Babies "R" Us and Motherhood Maternity.

Saphia Water

"Drinking Saphia Water is an excellent way to safely supplement prenatal vitamins," said Angela M. Patterson, MD, Saphia Lifestyle Beverages co-founder and Vice President of Medical Research. "It can aid in preventing pregnancy-related dehydration and constipation, help minimize the dehydrating effects of the severe nausea that many pregnancy women experience, and can contribute to production of breast milk in lactating women."

"Saphia Water gives mom-to-be the double benefit of water for hydration and the recommended vitamins and minerals that help ensure a healthy pregnancy," said Gretchen Cook-Anderson, Saphia Lifestyle Beverages co-founder, President and CEO. "As mothers ourselves, we've been there. We understand the importance that water can play in a healthy pregnancy. Saphia Water quenches an expectant mother's thirst, and reinforces her thirst for life by benefiting her unborn baby too."

Saphia Water attracts repeat customers bottle by bottle and will be an especially excellent retail offering this spring and summer once the heat is on and moms are thirsty.

Saphia Water

For more information about Saphia Water, please visit us at: www.saphiawater.com

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First-time Pregnant Women Mailing List From Universal Leads

The Largest and Most Accurate Natal Database Worldwide! (Hotlist with Monthly Updates)

  • No minimum purchase or contract to sign
  • Guaranteed lowest price ANYWHERE!
  • Selections available:
    • Expected Months of Birth
    • Income Level
  • Available on Peel & Stick Labels at NO CHARGE
  • Also available on diskette or electronic downloading

For more information, please contact Universal Leads at 215-637-4154, info@universalleads.com, or visit www.universalleads.com.

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