Friday, July 24, 2009 | Read more at BabyShopMagazine.com

Bottle Snugglers™ Take the Stress out of Baby's Feeding Time

Florida mom loved the product so much she bought the company to give it new life

JACKSONVILLE, FL – Just when your baby starts to peacefully take her bottle, the doorbell rings, another child needs your help, or you just want to have a bite of your well-deserved lunch. Until now, trying to accomplish any of these tasks would take away bonding time with baby or cause frustration for the caregiver. A new product promises to give caregivers back that one coveted free hand, all without disturbing valuable time with baby.

Bottle Snugglers Feeding Time Helpers are plush stuffed animals designed to hold baby's bottle at the same angle as Mom's hand. The wide animal base, which is available in puppy, teddy bear, cow or pig styles, sits on baby's tummy as Mom holds her. Then, the bottle is inserted into a soft, velour-covered elastic band, and the band is attached to the base with hook and loop fasteners at a customized angle for any baby. Now, baby is happily having lunch, and Mom has one hand free to deal with whatever comes her way.

The product was on the market briefly under another name, when it got the attention of a Jacksonville, Florida couple looking for a helping hand during their baby's feeding time. It worked so well and was admired by so many other parents that Jennifer and Adam Marko decided to buy the company. "Like many other parents, we had tried propping the bottle under our chins or on a blanket, but that wasn't practical," said Jennifer Marko, President of Marko Holdings, Inc., the parent company of Bottle Snugglers. "We thought that someone surely had invented something to help with this need, but when I ordered several different products, Bottle Snugglers were the only ones that actually worked," she said.

Both Jennifer and Adam have backgrounds in advertising, marketing and public relations, and they saw a need in the infant market that wasn't being filled. So they bought the company, gave the image a makeover, and re-launched bottle Snugglers in November of 2008.

"The reactions of people who saw us using the Bottle Snuggler were hard to ignore," Marko Holdings, Inc., C.E.O. Adam Marko added. "We heard so many grandparents saying they wished it was available when they had babies and from new parents who were surprised there was actually a product to help with feeding. That showed us that there was a true need, especially with parents of multiples," he said.

Bottle Snugglers are now available online and are being picked up by retailers across the U.S. A television campaign is planned for summer of 2009, and sales have increased each month since the launch of the company's new website earlier this year. Currently, Bottle Snugglers are the only product for Marko Holdings, Inc., but the owners have plans to expand the line in the coming years.

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