Being Dad
Over the last few years there has been a rapid growth in information and resources for new moms in the form of books and DVD's. Like most products and services in the pregnancy and maternity market the vast majority are created by women for women. But what about the dads? Research suggests that when men are involved in pregnancy and birth and are supportive birth partners there are many health benefits to both mom and baby, so why doesn't the media and medical community make more of an effort to involve fathers to be? » Full Article
Six Ways to Listen for Consumer Needs and Expectations
There are lots of ways to listen to your customers—and to do it well, you need to master and use more than one style. It's like using a belt and suspenders to hold up your pants. The redundant systems reinforce each other, but hey do so in different styles with different strengths and weaknesses. Consider the following. » Full Article
The Art of Running a Sale
Wouldn't it be great if we never had to run a sale! Unfortunately, that's like living in a Fantasy Land. Wouldn't it be great if we sold all of the merchandise we bought at regular price? Forget it! It will never happen. Sometimes we buy too much, sometimes we don't sell enough, sometimes the weather doesn't cooperate, while other times we need to sell off goods to make room for new goods. Or sometimes, we just need to turn the merchandise into cash to pay the bills. » Full Article
Trunk Shows—Everyone Wins
One of the best ways to differentiate your business from the competition is to sponsor exclusive events for your customers. One such event is the Trunk Show. No matter what your merchandise category, be it hard or soft lines, you can successfully execute a plan which will drive store traffic and sales, as well as excite your customers, staff, and vendors. » Full Article
Maternity Boutique magazine is growing!
Maternity Boutique magazine, a supplement of Baby Shop magazine that targets independent maternity retailers in the U.S, is launching their website www.MaternityBoutiquemagazine.com! For years, Baby Shop has been a leading trade magazine in the juvenile industry! "Over the last 14+ years, we have never diluted the editorial content of Baby Shop. I hope and believe that if you think of Baby Shop as the magazine of choice in our business, it is because of our strong and relevant articles and resources. ALL the articles in Baby Shop are included with the goal of helping you, the retailer, manage your business better!" states Naresh Dewan, the Publisher. » Full Article
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