Retailer to Retailer

Current Issue

Your Business Benefits When You Show You Care

Small business owners are busier than ever. They not only head a business, but they typically run daily operations that can include inventory control, staffing, finances, sales, and marketing. With many business owners putting in well over forty hours a week, finding time to give back to your community seems dismal and a last priority. I understand completely as a small business owner and single mom myself. Investing time in a community when you rarely have time to spend with your family can seem unreasonable; however, it can be amazingly rewarding in more ways than one.

Relating to Your Customers

We have been in business for six years now and the number one lesson I have learned is to relate to your customer. You cannot sell your product to your customer if you do not understand it or cannot relate to it.

Q&A on Helping Mom and Dad-to-Be Decorate Their Nursery

What color combinations or print/color combinations are "in" for 2012? Gray and yellow is a very hot color combination right now. Gray has been popular for a few years and is still holding strong.

How to Maximize a Gift With Purchase

A Gift With Purchase (GWP) is a great way to promote products and drive incremental sales without discounting. Most GWP promotions come from manufacturers, although retailers would do well to consider doing them on a regular basis.