Articles

What Goes Into Making

A Safe and Secure Booster Seat
Parents today have several options to choose from when searching for the right booster seat for their child. Whether baby is dining at home or on-the-go, there are four styles available as noted below. Additionally, there are several factors to consider when deciding which booster seat is best suited for their particular needs.
A Good Bath
Bath time is much more than just ridding the body of dirt or sweat. It is a precious time for the baby to connect with parents and vice versa. Baby also connects with the world in its essence by being in touch with water, the element of life.
Dependable Car Seat Cover
Once baby comes along, daily errands seem to increase with continual trips to the store for diapers and baby’s many doctors’ visits. Winter weather can make these trips even more difficult, as mom worries about correctly protecting her child from the elements. A car seat cover not only helps calm mom’s worries of keeping her child warm and dry, but it also calms mom with its ease of use–easy on and off attachment for optimum temperature control.

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Marketing & Management

Can You Afford Not to Use the Right Project Management Method?
When it comes to business, there are just a few inescapable truths. One such truth is found in the nature of the work done by any organization. No matter what the business, only two types of activities are done: projects or new initiatives and operations.
5 Ways to Drive Customer Conversion Rates in Your Stores
Same-store sales are looking a little flat and you need to find ways to deliver better results. There’s still a scent of the financial melt-down lingering, but you survived that crisis and it’s time to start getting the sales needle to move in a positive direction.
Is Your Office an Information Toxic Dump?
Kathy is the office manager for a large corporation. The great news is that the company is growing and Kathy is looking for employees to handle all the new clients. The bad news is that she has no office space for these new employees to work in.
Are You Struggling to Merchandise: Because You Don’t Know the Pinwheel Concept?
You’ve worked hard on your business, you know your target market, you have a quality product, and you’ve trained your staff, but for some reason, you’re just not getting the response you hoped for. Customers aren’t buying.
Growth Ideas for Tough Economic Times
The U.S. economy has been and will continue to be for the foreseeable future, a tough environment for independent retailers. Consumers are worried, cautious and many are struggling to make ends meet. In tough times, small businesses usually respond by cutting expenses because of lower revenues. Having cut expenses, what’s next?

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Retailer to Retailer

Get Creative: How to Set Your Retail Business Apart in a Competitive Industry
If you do what everyone else is doing, you’ll get the results everyone else is getting. But, if you think outside of the box and get creative in your marketing journey, then you just might do something that sets you apart, makes you special and gets customers to truly want to do business with you.
Stopping the Deal and Low Price Mentality
I recently spent some time visiting and secretly shopping retail stores, insurance agents, and other companies. I feel like I’m in an episode of Undercover Boss, except I’m not their boss.
Using Barter to Boost Baby and Kids’ Product Sales
Baby and kids’ product businesses can utilize barter to boost sales production. It’s easy, it’s smart and it works like a charm.
OH, BABY! What’s Hot for Tots
In a world where product sales are increasingly driven by fads and trends, savvy retailers know that few industries rival fashion and toys for the need to know what’s hot… and what’s not.

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Technology & Retailing

Take the Guesswork Out of Social Networking
Social media has become a must for any online retailer looking to grow their business. Whether it’s Facebook, Twitter, MySpace, YouTube, blogs, or all of the above, baby clothing retailers are discovering the sharp advantage of using social networking sites to boost sales, offer promotions, and reach as many clients as possible in a short time period.
Social Media Strategy Establishing Your Plan
In an age where birds are not the only ones who “Tweet” and what you “Like” is public knowledge, it’s important now, more than ever, to stay social media savvy. Many businesses are blindly adopting social media practices, “making friends” and posting updates with no particular rhyme or reason.

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