Spring / Summer 2010

• Publisher's Column

Social Media

• How to Reach Mothers With Social Media
• Social Networks That Boost Your Business
• Go Ahead, Get a Blog: How to Use Your Company’s Blog in a Strategic and Meaningful Way
• One More Thing You Can Do to Get More Business

Retailer to Retailer

• Local Artisans and Craftsman: Business Opportunities for Your Store
• Plan the Customer’s Journey
• How Your Logo Helps to Brand Your Business

What Goes Into Making A Good...

• Car Seat
• Crib
• Crib Mattress

Marketing & Management

• When—and How—to Hire Additional Employees
• Sweat the Small Stuff In Business, the Little Things Do Make a Difference
• When an Employee Steals Combating Internal Theft in the Small Retail Environment
• 3 Keys to Plug the Leaks In Your Company’s Cash Flow
• Who Are Baby Planners? And How Can They Benefit My Business?
• When the Pain Gets Too Great, It’s Already Too Late
• Big Mistakes or Big Moments Customer Service is Your Responsibility
• How to Calculate Return On Investment
• Marketing Myth #22: I’ll Email You the Information

Maternity Boutique
Note: The following links will take you to the Maternity Boutique website, a supplement of Baby Shop, and will open in a new window or tab.

• Effectively Highlight Maternity Merchandise
• Staying on Top of Current Trends

RESOURCES FOR NEW RETAILERS

• Opening a Baby or Maternity Store
• Find Products for Your New Baby or Maternity Store (alphabetically)
• Find Products for Your New Baby or Maternity Store (by category)
• New Product Profiles from Baby & Pregnancy Product Manufacturers
• Websites of Manufacturers